Daniela Langaro
Professora Auxiliar Department of Marketing, Operation and Management (IBS)
Integrated Researcher BRU-Iscte - Business Research Unit (IBS) [Marketing Group]
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217650471 (Ext. 279426)
Office D4.37
Post Box 235
CIÊNCIAVITAE
ORCID
CV Summary

Daniela Langaro is assistant professor at ISCTE-IUL (Portugal), visiting professor at Catolica Lisbon (Portugal) and collaborated for 5 years with Vlerick Business School (Belgium). Following her 15 years of experience in marketing in companies from Consumer Packaged Goods (Unilever, Procter and Gamble and Danone) and OTC (Angelini Farmacêutica), Langaro moved to academia in 2012. Her general research interests involve issues in internet marketing, social media, brand communications and brand management.

Academic Qualifications
University/Institution Type Degree Period
ISCTE-IUL
PhD PhD in Marketing 2015
Fundação Getulio Vargas
M.Sc. Master in Business Administration 2001
Pontifícia Universidade Católica
Post-graduation Post-graduation in Marketing 1996
Universidade Federal do Rio Grande do Sul
Licenciate Business Administration 1995
Research Interests
Social Media
Brand equity
Consumer Relationship Management
Negative Word-of-Mouth
Brand benevolence