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CV Summary

I am a global academic, author, and independent researcher dedicated to advancing Responsible Innovation, Ethical AI, and Conscious Business through a humanistic and ethical lens.

In 2025, I served as Professor Investigador (Full Professor Equivalent) at Universidad Anáhuac México, one of Latin America’s leading Catholic and AACSB-accredited universities. In this role, I had the honor of teaching and conducting research within the School of Business and Economics — an experience that reinforced my conviction that integrity, truth, and education are the foundations of meaningful impact.

Previously, I served as Foreign Visiting Professor at Tecnológico de Monterrey (Mexico’s #1 university, QS Global Top 21) and collaborated with academic institutions across Europe and Latin America, bridging rigorous scholarship with humanistic purpose.

I hold a Ph.D. in Management (ISCTE Business School, Portugal), an MBA (University of Wales / Robert Kennedy College, Switzerland), and two additional Master’s degrees in International Relations and Media & Cultural Analysis.

My current research agenda focuses on:


I remain actively engaged in high-level academic production, with:

— A paper under revision at Computers in Human Behavior Reports (Q1)
— A co-authored paper under revision at Journal of Macromarketing
— A forthcoming co-authored book, Horizontal Society (with Dr. Djamchid Assadi)
— A new solo book project beginning in 2026

As an author, I published "Negocios que Inspiran – CheckMate al Viejo Modelo de Empresa" (Tirant lo Blanch, 2025), with an English edition forthcoming.

I am also an applicant to the Marie Skłodowska-Curie Postdoctoral Fellowship (2025), exploring how ethical AI can foster emotional well-being and responsible digital innovation for children.

Beyond research, I am a member of EURAM and a reviewer for leading academic journals.

My lifelong mission is to educate, inspire, and serve with integrity — helping future leaders act with empathy, truth, and purpose. Wherever I may serve, I aim to unite knowledge with humanity.

Academic Qualifications
University/Institution Type Degree Period
ISCTE Business School
Recursos Humanos e Liderança - Portugal - Lisboa
PhD Gestão, especialização em Recursos Humanos e Comportamento Organizacional 2014 - 2021
University of Wales
Social Sciences - United Kingdom - Cardiff (Wales)
M.Sc. Masters in Business Administration (MBA) 2010 - 2016
ISCSP - Instituto Superior de Ciências Sociais e Políticas
Portugal - Lisbon
Integrated M.Sc. Relações Internacionais, especialização em Internacionalização Empresarial 2007 - 2009
CIDEC - Centro Interdisciplinar de Estudos Económicos
Portugal - Lisbon
Technical Specialization Course Comunicação de Marketing, Publicidade e Relações Públicas, com especialização em Lobbying 2005 - 2005
Loughborough University
Social Sciences - United Kingdom - Loughborough
M.Sc. M.A. Degree in Media and Cultural Analysis 2002 - 2003
ISCSP - Instituto Superior de Ciências Sociais e Políticas
Portugal - Lisbon
Licenciate Relações Internacionais, especialização em Relações Culturais Internacionais 1996 - 2001
C.I.S. (Copenhagen International School)
Denmark - Copenhagen
Other type of qualification High School Diploma 1993 - 1995
Research Interests
Sharing Economy
Global Citizenry
Globalization
Sustainability
Leadership
Human Resources
Societal Categories
Cultural Consumption
Organizational Behavior
Consumer Behavior
Cognitive Behavior
Goal-Framing Theory
The Public Sphere
Market Legitimation
Formation of Categories
Media and Cultural Analysis
Politics of Representation
International Relations
Country-Brands
Terrorism and Counter-Terrorism
Psychology Social Sciences
Economics and Business Social Sciences
Political Science Social Sciences
Other Social Sciences Social Sciences
Other Humanities Humanities
Anthropology Social Sciences