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Resumo CV

João Miguel Oliveira Cotrim, PhD, is a global academic, senior researcher, and published author with an international teaching and research profile across leading universities in Mexico and Europe. His work focuses on Responsible Innovation, Ethical Artificial Intelligence, Digital Trust, and Conscious Business, combining scientific rigour with clear societal and ethical impact.


He is currently Senior Research Associate at Universidad Anáhuac México, where he contributes to international scientific production, collaborative research projects, and high-impact publication agendas. His association reflects sustained academic recognition and a research-driven, non-operational role focused on output and international collaboration.


In 2025, he attained the rank of Professor Investigador (Full Professor equivalent) at Universidad Anáhuac México. Following this milestone, he reconfigured his academic roletowards a more international and research-intensive agenda, transitioning to a Senior Research Associate position.


In parallel, he is an Affiliated Researcher (Profesor Adscrito) and full member of the Impactful Entrepreneurship and Innovation Research Group at EGADE Business School, Tecnológico de Monterrey, one of Latin America’s leading business schools, consistently ranked among the top institutions in the region. This affiliation reflects continued integration within a highly competitive research environment.


He is a CONAHCyT CVU-registered researcher (Mexico), with a recognition process within the National System of Researchers (SNI) currently ongoing. His teaching excellence has been consistently recognised through student evaluations ranging between 95% and 100%.

João holds a PhD in Management (ISCTE Business School, Portugal), an MBA (University of Wales / Robert Kennedy College, Switzerland), and Master’s degrees in International Relations and Media & Cultural Analysis. His current research pipeline (2026–2028) includes Q1 journal articles, international co-authorships, and book projects, including Negocios que Inspiran – CheckMate al Viejo Modelo de Empresa (Tirant lo Blanch, 2025) and Horizontal Society(forthcoming). He is also an applicant for the Marie Skłodowska-Curie Postdoctoral Fellowship, focusing on Ethical AI, emotional well-being, and responsible digital innovation.

Qualificações Académicas
Universidade/Instituição Tipo Curso Período
ISCTE Business School
Recursos Humanos e Liderança - Portugal - Lisboa
Doutoramento Gestão, especialização em Recursos Humanos e Comportamento Organizacional 2014 - 2021
University of Wales
Social Sciences - Reino Unido - Cardiff (Wales)
Mestrado Masters in Business Administration (MBA) 2010 - 2016
ISCSP - Instituto Superior de Ciências Sociais e Políticas
Portugal - Lisbon
Mestrado Integrado Relações Internacionais, especialização em Internacionalização Empresarial 2007 - 2009
CIDEC - Centro Interdisciplinar de Estudos Económicos
Portugal - Lisbon
Curso de Especialização Técnica Comunicação de Marketing, Publicidade e Relações Públicas, com especialização em Lobbying 2005 - 2005
Loughborough University
Social Sciences - Reino Unido - Loughborough
Mestrado M.A. Degree in Media and Cultural Analysis 2002 - 2003
ISCSP - Instituto Superior de Ciências Sociais e Políticas
Portugal - Lisbon
Licenciatura Relações Internacionais, especialização em Relações Culturais Internacionais 1996 - 2001
C.I.S. (Copenhagen International School)
Dinamarca - Copenhagen
Outro tipo de qualificação High School Diploma 1993 - 1995
Áreas de Investigação
Economia de Partilha
Cidadania Global
Globalização
Sustentabilidade
Liderança
Recursos Humanos
Categorias Societais
Consumo Cultural
Comportamento Organizacional
Comportamento do Consumidor
Comportamento Cognitivo
Teoria Goal-Framing
A Esfera Pública
Legitimação de Mercado
Formação de Categorias
Media and Cultural Analysis
Politics of Representation
Relações Internacionais
Marcas-País
Terrorismo e Contra-Terrorismo
Psicologia Ciências Sociais
Economia e Gestão Ciências Sociais
Ciências Políticas Ciências Sociais
Outras Ciências Sociais Ciências Sociais
Outras Humanidades Humanidades
Antropologia Ciências Sociais