The information in this public profile may be outdated.
CV Summary
João Miguel Oliveira Cotrim, PhD, is a global academic, senior researcher, and published author with an international teaching and research profile across leading universities in Mexico and Europe. His work focuses on Responsible Innovation, Ethical Artificial Intelligence, Digital Trust, and Conscious Business, combining scientific rigour with clear societal and ethical impact.
He is currently Senior Research Associate at Universidad Anáhuac México, where he contributes to international scientific production, collaborative research projects, and high-impact publication agendas. His association reflects sustained academic recognition and a research-driven, non-operational role focused on output and international collaboration.
In 2025, he attained the rank of Professor Investigador (Full Professor equivalent) at Universidad Anáhuac México. Following this milestone, he reconfigured his academic roletowards a more international and research-intensive agenda, transitioning to a Senior Research Associate position.
In parallel, he is an Affiliated Researcher (Profesor Adscrito) and full member of the Impactful Entrepreneurship and Innovation Research Group at EGADE Business School, Tecnológico de Monterrey, one of Latin America’s leading business schools, consistently ranked among the top institutions in the region. This affiliation reflects continued integration within a highly competitive research environment.
He is a CONAHCyT CVU-registered researcher (Mexico), with a recognition process within the National System of Researchers (SNI) currently ongoing. His teaching excellence has been consistently recognised through student evaluations ranging between 95% and 100%.
João holds a PhD in Management (ISCTE Business School, Portugal), an MBA (University of Wales / Robert Kennedy College, Switzerland), and Master’s degrees in International Relations and Media & Cultural Analysis. His current research pipeline (2026–2028) includes Q1 journal articles, international co-authorships, and book projects, including Negocios que Inspiran – CheckMate al Viejo Modelo de Empresa (Tirant lo Blanch, 2025) and Horizontal Society(forthcoming). He is also an applicant for the Marie Skłodowska-Curie Postdoctoral Fellowship, focusing on Ethical AI, emotional well-being, and responsible digital innovation.
Academic Qualifications
| University/Institution |
Type |
Degree |
Period |
|
ISCTE Business School
Recursos Humanos e Liderança
-
Portugal
-
Lisboa
|
PhD |
Gestão, especialização em Recursos Humanos e Comportamento Organizacional |
2014 - 2021
|
|
University of Wales
Social Sciences
-
United Kingdom
-
Cardiff (Wales)
|
M.Sc. |
Masters in Business Administration (MBA) |
2010 - 2016
|
|
ISCSP - Instituto Superior de Ciências Sociais e Políticas
Portugal
-
Lisbon
|
Integrated M.Sc. |
Relações Internacionais, especialização em Internacionalização Empresarial |
2007 - 2009
|
|
CIDEC - Centro Interdisciplinar de Estudos Económicos
Portugal
-
Lisbon
|
Technical Specialization Course |
Comunicação de Marketing, Publicidade e Relações Públicas, com especialização em Lobbying |
2005 - 2005
|
|
Loughborough University
Social Sciences
-
United Kingdom
-
Loughborough
|
M.Sc. |
M.A. Degree in Media and Cultural Analysis |
2002 - 2003
|
|
ISCSP - Instituto Superior de Ciências Sociais e Políticas
Portugal
-
Lisbon
|
Licenciate |
Relações Internacionais, especialização em Relações Culturais Internacionais |
1996 - 2001
|
|
C.I.S. (Copenhagen International School)
Denmark
-
Copenhagen
|
Other type of qualification |
High School Diploma |
1993 - 1995
|
Research Interests
| Sharing Economy |
| Global Citizenry |
| Globalization |
| Sustainability |
| Leadership |
| Human Resources |
| Societal Categories |
| Cultural Consumption |
| Organizational Behavior |
| Consumer Behavior |
| Cognitive Behavior |
| Goal-Framing Theory |
| The Public Sphere |
| Market Legitimation |
| Formation of Categories |
| Media and Cultural Analysis |
| Politics of Representation |
| International Relations |
| Country-Brands |
| Terrorism and Counter-Terrorism |
| Psychology Social Sciences |
| Economics and Business Social Sciences |
| Political Science Social Sciences |
| Other Social Sciences Social Sciences |
| Other Humanities Humanities |
| Anthropology Social Sciences |
Português
