PhD multidisciplinary researcher and lecturer. +20yrs business experience in Exec Committee, branding, digital, retail and marketing leadership roles, mainly in B2B/Industrial, Retail, Consumer Electronics, Telco sectors. Current research topics: consumer behaviour models, emotions, social influences and self-image, customer-brand relationships, sustainability and pro-environmental consumption. A reviewer for several Scopus Q1/ABS journals, presented his work in global conferences such as Euromed, XR, ANZMAC.