Jorge Nascimento conducts multidisciplinary research at Business Research Unit (BRU-IUL), and is a Marketing Professor at ISCTE Business School (ISCTE-IUL). He has over twenty years of business leadership experience in Executive Committee, marketing communications, digital, retail and management roles, in sectors such as Industrial, Retail, Consumer Electronics, and Telecom.

His research on consumer behavior, sustainability, branding and technological disruption are published in a variety of international Scopus Q1 and ABS-listed journals.

Other research interests: Consumer Psychology and personality traits, emotional and social influence mechanisms in behavioral decision-making, customer-brand relationships, AI anthropomorphism and new socialization concepts in the hyperconnected world.

Serves regularly as a reviewer for several scientific journals (Scopus Q1, ABS2&3) and international conferences. Contributed through book chapters, and presented his work on international events such as GAMMA/Global Marketing Conference, ANZMAC, and Euromed Academy of Business.