Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Tools of Marketing Communication | -- | No |
| 2025/2026 | 1º | Integrated Marketing Communication | Bachelor Degree in Marketing Management; | No |
| 2024/2025 | 2º | Marketing Management | -- | No |
| 2024/2025 | 2º | Tools of Marketing Communication | -- | No |
| 2024/2025 | 2º | Relationship Marketing | Master Degree in Marketing; | No |
| 2024/2025 | 1º | Marketing Management | -- | No |
Office 2W15
Teaching Activities
Supervisions
M.Sc. Dissertations (17)
Ongoing (6)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Sofia Azevedo Rodrigues | From Authenticity to Affection: How Instagram Influencers Inspire Destination Brand Love | Developing | Iscte | 2025 | |
| Inês Gomes da Silva | O paradoxo da autenticidade nos influencers virtuais: como as imperfeições intencionais moldam as respostas do consumidor | Developing | Iscte | 2025 | |
| Mafalda Rodrigues Guido | The Impact of FOMO Generated by Digital Influencers on the Consumption of Luxury Products | Developing | Iscte | 2025 | |
| Madison Victoria Rosa | The Social Construction of Brand Love: The Role of Digital Social Influences in Building Consumer-Brand Relationships | Developing | Iscte | 2025 | |
| Mariana Mendes de Almeida Vilar | Dimensões de escassez e o seu impacto na relação marca-consumidor | Developing | Iscte | 2025 | |
| Beatriz Santos Vieira | How Human Should a Chatbot Be? The Impact of Anthropomorphism | Developing | Iscte | -- |
Concluded (11)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Cristiana Norberto Carapucinha | The Impact of Human and Virtual Influencers on Brand Coolness: The Roles of Authenticity, Trust, and Attitude Toward Artificial Intelligence | English | Iscte | 2024 | 2025 |
| Adria Nicola Boberschi | Business plan: Sustainably produced T-shirts with a bold design | English | Iscte | 2024 | 2025 |
| Margarida Pires Lopes | Is a Picture Really Worth a Thousand Words? The Role of Product Involvement in the Effectiveness of Visual vs. Verbal Point-of-Purchase Advertising | English | Iscte | 2025 | 2025 |
| Tomás Silvestre de Almeida | Green Packaging for a Sustainable Future: The impact of different Packaging Stimulus and Environmental Concerns in Consumer Decision-Making. | English | Iscte | 2024 | 2024 |
| Mariana Aguilar Ferraria | How do Inconspicuous consumers, characterized by specific psychological traits, shape the coolness perception of luxury brands? | English | Iscte | 2024 | 2024 |
| Beatriz Ramos Gomes da Assunção | Exploring Green Cosmetic Purchase Behavior: An Extended Model of Goal-Directed Behavior with Psychological and Moral Influences | English | Iscte | 2024 | 2024 |
| Mafalda Dias Lisboa | Get your influencers behind the camera: The Role of Co-Creation in Authentic Influencer-Brand Partnerships | English | Iscte | 2024 | 2024 |
| Carolina Rosa Marcelino | The Sustainable Travel Dilemma: Exploring Tourist Pro-Environmental Behaviour | English | Iscte | 2024 | 2024 |
| Huanzhang Jian | What influences the purchase intentions and behavior of electric vehicles among Chinese consumers? | English | Iscte | 2023 | 2023 |
| Ana Margarida de Matos Fernandes | HOW DOES CONSUMERS' SELF-EXPRESSED BEHAVIOR TRANSLATE INTO ACTUAL BEHAVIOR WHEN IT COMES TO SUSTAINABLE PRODUCTS AND WHAT ARE THE MAIN TRIGGERS | English | Iscte | 2023 | 2023 |
| Maria Rita Nogueira da Silva Afonso | The effects of Awe in Religious Tourism: Can Augmented Reality play an important role? | English | Iscte | 2022 | 2022 |
