Jorge Nascimento conducts independent research at Business Research Unit (BRU-IUL), and is a Marketing Professor at ISCTE Business School (ISCTE-IUL).

Interested in expanding marketing borders, developing knowledge across multidisciplinary networks and fields, in order to explore relevant theoretical gaps with actionable societal impact.

20+yrs marketing and management experience in Executive Committee, marketing and product management, brand communications, team leadership and business transformation roles in Retail, B2B, Services & Consumer sectors.

Publications: His research on consumer behavior, sustainability, new branding and technology disruption phenomena are published in several international Scopus Q1 and ABS-listed journals, such as Journal of Business Research, International Journal of Contemporary Hospitality Management, and Journal of Product and Brand Management.

Research interests: Consumer Psychology and personality traits, emotional and social influence mechanisms in behavioral decision-making, customer-brand relationships, AI anthropomorphism and new socialization concepts in the hyperconnected world.

Other contributions: published a book chapter, presented his work on international events such as GAMMA/Global Marketing Conference, ANZMAC, and Euromed  Academy of Business, and is invited speaker in varied international PhD/research seminars and knowledge transfer opportunities.

Reviewer for Scopus Q1/ABS2,3&4 journals.