With +20 years of corporate experience in strategy, management and leadership positions, he conducts interdisciplinary research at Business Research Unit (BRU-IUL), and is a Marketing Professor at ISCTE Business School (ISCTE-IUL).

Open to collaboration opportunities that can:

1. Expand marketing borders, connecting with other fields, namely psychology, social sciences, and data sciences for gaining an understanding on the interaction of individual perceptions, psychological traits, and emotional responses in shaping decision-making and behavioral change processes.

2. Gain knowledge and reframe social influence mechanisms in the new hyperconnected world, in the context of human-to-human, human-to-AI, and customer-brand relationships.

3. Leverage science for actionable societal impact, fostering sustainable innovation and entrepreneurship, responsible leadership, and resilient, inclusive societies.

# Publications: his research on consumer behavior and consumer psychology, sustainability, branding and technology disruption phenomena are published in several Scopus Q1/ABS-ranked international journals, such as Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Product and Brand Management, Euromed Academy of Business, Journal of Marketing Communications, among others.

# Other contributions: published a book chapter, presented his work on international scientific conferences, and is an invited speaker in varied international PhD/research seminars and knowledge transfer events. Jorge is a reviewer for Scopus Q1, ABS2, 3 and 4 ranked journals in subject areas such as marketing, consumer psychology, tourism management, and brand communications.