Pay to win: Exploring the process of self-commodification among dating app users
Pay to win: Exploring the process of self-commodification among dating app users
Description

The project aims to understand users’ perception and practices of online dating considering self-presentation, gamification, and how this may contribute to users’ commodification of self. The methodology employed consists of quantitative and qualitative measures, surveys and in-depth interviews. The first study aims to analyze the correlation between users’ sociography and their dating practices, and their awareness of gamification in online dating. The second study assesses users’ practices and habits in online dating and their awareness of the gamified design of dating apps. It also compares the experiences of paid and non-paying users. The third study aims to explore users’ perception of self-presentation, gamification and self-commodification, in the context of dating apps as a “market”. The overall goal is to answer the question of whether online dating users feel they must “pay to win.” The studies will provide insights into the connections between self-presentation, gamification, and self-commodification in users’ social profiles. 

Orientação:

Jorge Vieira (CIES-Iscte)

Rita Sepúlveda (ICNOVA - Instituto de Comunicação da NOVA/ CIES-Iscte)

 

 

Internal Partners
Research Centre Research Group Role in Project Begin Date End Date
CIES-Iscte -- Partner 2023-09-01 2027-09-01
External Partners

No records found.

Project Team
Name Affiliation Role in Project Begin Date End Date
Veronica Valente PhD Scholar (CIES-Iscte); PhD Scholar 2023-09-01 2027-09-01
Project Fundings
Reference/Code Funding DOI Funding Type Funding Program Funding Amount (Global) Funding Amount (Local) Begin Date End Date
2023.04241.BD  -- Scholarship Fundação para a Ciência e a Tecnologia, I.P. - Concurso para Atribuição de Bolsas de Investigação para Doutoramento – 2023 - Portugal SMM SMM 2023-09-01 2027-09-01
Publication Outputs

No records found.

Related Research Data Records

No records found.

Related References in the Media

No records found.

Other Outputs

No records found.

Project Files

No records found.

With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific projects with the Sustainable Development Goals is now available in Ciência_Iscte. These are the Sustainable Development Goals identified for this project. For more detailed information on the Sustainable Development Goals, click here.

Pay to win: Exploring the process of self-commodification among dating app users
2023-09-01
2027-09-01