The project aims to exploit transnational cooperation to explore the social and economic potential of Smart Industrial Tourism (SMIT), as a sustainable economic activity that can benefit tourism actors, SMEs, the industry, CCIs, R&D centers, HEIs and technology providers, and the local communities.

The project will create transnational working groups involving 4helix stakeholders to explore industrial tourism and related advanced technologies applications. It will eventually define a common strategy and Action Plan for the development of SMIT in the Med regions. The result will be a diversification of the economy and of the sector, a reduction of over-tourism and seasonalization, and a boost to social and economic growth and to technological innovation of tourism at large.

Before COVID-19, tourism accounted for about 15% of Med countries GDP and 11.5% of their total employment. With the lockdown and travel restrictions the pandemic totally disrupted the sector. Now that the pandemic is subsiding and the sector is recovering, a new risk has arisen, that old unsustainable tourism patterns are re-proposed, generating undesired effects like over-tourism and seasonalization, with their unbearable pressure on the environment and the communities.

The challenge in the post-pandemic time is to change tourism, by e.g. focusing on alternative destinations and by exploiting technology (particularly those that have been boosted by the pandemic) to make the tourist experience more rewarding and yet more sustainable.

Many Med regions and cities with important industrial sites are considering Industrial Tourism as a way to attract tourists to their areas. On the other hand, the common-place visit to productive sites could be greatly enhanced by integrating additional cultural and historical elements through the use of advanced and immersive technologies that can make the experience more informative and enticing for the visitor (Smart Industrial Tourism).

The project will create transnational working groups involving 4helix stakeholders to explore industrial tourism and related advanced technologies applications. It will eventually define a common strategy and Action Plan for the development of SMIT in the Med regions. The result will be a diversification of the economy and of the sector, a reduction of over-tourism and seasonalization, and a boost to social and economic growth and to technological innovation of tourism at large.

This project has the potential to significantly contribute to the academic understanding of Smart Industrial Tourism (SMIT) by employing a  transnational, 4-helix stakeholder approach.  By bringing together tourism actors, SMEs, industry experts,  Chambers of Commerce and Industry (CCIs),  Research and Development centers (R&D),  Higher Education Institutions (HEIs), and technology providers, the project will create a unique environment for  knowledge exchange and collaborative research.  This collaborative approach can lead to advancements in  SMIT best practices, the  integration of advanced technologies, and the  development of effective strategies for sustainable economic development in the Mediterranean regions.

This project explores Smart Industrial Tourism as a sustainable economic driver for the Mediterranean and involves diverse stakeholders to develop innovative solutions and collaboration between partners. The expected outcome is a more diversified, year-round industrial tourism sub-sector, with enhanced potential to attract visitors and create new jobs while reducing pressure on popular destinations. As a consequence, the project will stimulate economic growth across industries, from SMEs to technology providers, while benefiting local communities

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Com o objetivo de aumentar a investigação direcionada para o cumprimento dos Objetivos do Desenvolvimento Sustentável para 2030 das Nações Unidas, é disponibilizada no Ciência-IUL a possibilidade de associação, quando aplicável, dos projetos científicos aos Objetivos do Desenvolvimento Sustentável. Estes são os Objetivos do Desenvolvimento Sustentável identificados para este projeto. Para uma informação detalhada dos Objetivos do Desenvolvimento Sustentável, clique aqui.