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Analysing ai-generated luxury fashion: the perceived value and customer’s purchase intention
Event Title
2024 Global Fashion Management Conference
Year (definitive publication)
2024
Language
English
Country
Italy
More Information
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Abstract
AI-generated luxury apparel poses a significant challenge to the traditional conventions of creativity and design. This research offers a distinctive opportunity to investigate the intersection of human and artificial intelligence creative processes while evaluating consumer perceptions and valuing these transformative innovations. In a period characterised by heightened apprehensions over generative AI, the investigation of consumer perceived value and willingness to purchase AI-generated luxury apparel holds significant relevance.
Acknowledgements
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Keywords
AI-generated luxury fashion,Perceived value,Purchase intention,Perceived quality,Brand image
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
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