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Publication Detailed Description
Analysing AI-generated luxury fashion: the perceived value and customer’s purchase intention
2024 Global Fashion Management Conference at Milan
Year (definitive publication)
2024
Language
English
Country
Italy
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Abstract
AI-generated luxury apparel poses a significant challenge to the traditional conventions of creativity and design. This research offers a distinctive opportunity to investigate the intersection of human and artificial intelligence creative processes while evaluating consumer perceptions and valuing these transformative innovations. In a period characterised by heightened apprehensions over generative AI, the investigation of consumer perceived value and willingness to purchase AI-generated luxury apparel holds significant relevance.
Acknowledgements
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Keywords
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
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