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Publication Detailed Description
2020 Global Marketing Conference at Seoul Proceedings
Year (definitive publication)
2020
Language
English
Country
Republic of Korea
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Abstract
Several researchers have studied the impact of atmospheric cues (Loureiro, 2019), of
perceived authenticity (Carù et al., 2017; Loureiro, 2019) and of satisfactory museum
experiences (Antón et al., 2018) in the willingness of museum visitors to revisit a
museum and/or recommend it to others. However, no study has yet assessed the effect
of visitors’ perceived museum coolness and the authentic pride they feel after a visit in
those revisit and recommendation intentions.
Acknowledgements
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Keywords
Museum experiences,Atmospheric cues,Museum brand coolness,Authentic pride,Revisit,Recommend
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |
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