Português
Ciência-IUL
Publications
Publication Detailed Description
Engaging fashion consumers in social media: the case of luxury brands
Journal Title
International Journal of Fashion Design, Technology and Education
Year (definitive publication)
2018
Language
English
Country
United States of America
More Information
Web of Science®
This publication is not indexed in Web of Science®
Scopus
Google Scholar
Abstract
The main purpose of the current study is to analyse how desire, perceived self, social values and involvement are related to consumer engagement in the fashion luxury industry. A sample of 295 fashion luxury consumers participate in the study. Findings suggest that desire is the most significant driver of consumer engagement; subjective well-being (SWB) acts as an outcome of consumer engagement; and past experience has an important role in the relationship between engagement and SWB. The article also provides managerial implications, lists out the limitations of current research and offers scope for further research.
Acknowledgements
--
Keywords
Desire,Perceived self,Social values,Involvement,Consumer engagement,Subjective well-being,Fashion luxury consumption
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
