Strategic management has been popularized since the 1960s as a useful tool in the search for success factors in organizations’ internal and external environments. Strategic management researchers have observed and created strategies now considered to be essential pillars of contemporary management operations. This approach relies on managers’ ability to understand and evaluate contextual trends, but a variety of questions have been left unanswered, especially regarding analyses of combinations of quantitative and qualitative decision criteria. This study sought to enhance strategic management by developing a quantified valuable, rare, inimitable, and organized (VRIO) framework using the multiple-criteria decision analysis (MCDA) approach. To accomplish this objective, the proposed VRIO model was combined with the Choquet integral, and a real-life application was conducted to test this approach’s adequacy to support strategic management. The integrated methodology developed was shown to offer an innovative business improvement process. The perceived benefits and limitations are also presented and analyzed.

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Choquet integral (CI); Multiple-criteria decision analysis (MCDA); Quantified valuable,rare,inimitable and organized (VRIO) framework; Strategic management

• Economics and Business - Social Sciences