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Publication Detailed Description
EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY
2024Global Fashion Management Conference
Year (definitive publication)
2024
Language
English
Country
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Abstract
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Acknowledgements
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Keywords
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
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