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Publication Detailed Description
Fashion brands on retail websites: customer performance expectancy and e-word-of-mouth
Journal Title
Journal of Retailing and Consumer Services
Year (definitive publication)
2018
Language
English
Country
United Kingdom
More Information
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Abstract
The current study explores the drivers and outcomes of performance expectancy for fashion brand websites and
estimates two alternative models to explain the drivers of word-of-mouth. The study also aims to test the
mediator effect of trust on the relationship between customer satisfaction and word-of-mouth. The study builds
on data collection from consumers selected through mall intercept convenience sampling (in Lisbon city center).
Researchers gave consumers tablets which they used to answer the online survey. The final sample consisted of
312 participants. The findings of this research may generate a flow process in which the quality of the information
and technology of the fashion website, together with the past experience of the fashion consumer,
influence the performance expectancy and this, in turn, contributes to them recommending the fashion brand
and the website through online posts and reviews
Acknowledgements
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Keywords
Performance expectancy,Website content quality,Technology quality,Information quality,Social influence,Interaction experience,Past experience,Trust,Satisfaction,Word-of-mouth
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |
| GR10070 | European Regional Development Fund |
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
