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Publication Detailed Description
Journal Title
Asian Journal of Business Research
Year (definitive publication)
2015
Language
English
Country
China
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Abstract
This study aims to explore the effect of three factors of Servicescape on customers’ emotion, perceived quality and image. The proposed model was tested in medical tourism context in Portugal and S. Korea, using a sample of 359fully completed questionnaires. Findings reveal that ambient and design are the most important factors in formation Servicescape itself in the case of Portugal hospitals and design and social factors in the case of S. Korea hospitals. Servicescape is an effective antecedent of customer image, perceived quality and pleasure-feeling. Finally, the article also provides managerial implications and suggests avenues for further research.
Acknowledgements
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Keywords
Ambient factor,Design factor,Social factor,Perceived quality,Pleasurefeeling,Medical tourism
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |
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