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Publication Detailed Description
2023 Global Marketing Conference at Seoul: Marketing and management transformation in the challenging digital environment
Year (definitive publication)
2023
Language
English
Country
Republic of Korea
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Abstract
The capability for Artificial Intelligence in the beauty industry is enormous, as customers are demanding increasingly customized offers that only these strategies can offer. However, there is still a scarcity of empirical research on customer experiences enabled by AI, which highlights this research's relevance, which we intend to bridge.
Acknowledgements
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Keywords
AI-enabled tools,Customer experience,Brand attachment,Emotional attachment,Avoidance of similarity,Independent self-construal
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
