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Publication Detailed Description
Inspiring consumers online: A proposed framework comparing different cultures
Book Title
Marketing and Smart Technologies. Smart Innovation, Systems and Technologies
Year (definitive publication)
2020
Language
English
Country
Singapore
More Information
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Abstract
The goal of this research is to assess the current status of online trade relations between Kuwait and Portugal. In the current study, we propose a comparative framework called EI-CE-P. We conducted a comprehensive literature review leading to an innovative framework which will be confirmed using two panelsamples, one from Portugal and another from Kuwait. This framework willcontribute theoretically and managerial to the body of the literature on thetopic and to those who deal with online trade.
Acknowledgements
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Keywords
Online experience,Customer inspiration,Online customer engagement,Firm performance
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UIDB/00315/2020 | Fundação para a Ciência e a Tecnologia |
Contributions to the Sustainable Development Goals of the United Nations
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