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Publication Detailed Description
Managing institutional complexity through strategic agility: The internationalization journey of a Moroccan MNC
Journal Title
AIB Insights
Year (definitive publication)
N/A
Language
English
Country
United States of America
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Abstract
This study explores how emerging market multinational corporations (EMNCs) leverage strategic agility, developed at home, to manage institutional complexity when expanding abroad. We analyze the two-and-a-half-decade internationalization journey of Intelcia, a Moroccan global business process outsourcing provider, by examining core agility drivers: strategic sensitivity, leadership unity, and resource fluidity. Our key insight is that home-grown strategic agility enhances EMNCs’ ability to manage institutional complexity and market uncertainties during international expansion, thereby creating a competitive advantage. We forward a prescriptive framework detailing four strategic
agility phases for managing institutional complexity, valuable for both EMNC leaders and international business educators.
Acknowledgements
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Keywords
Strategic agility,Morocco,Africa,Institutional complexity,Emerging market multinationals
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
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