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Publication Detailed Description
Mapping gamification in the consumption context: a systematic literature review
17th Annual Conference of the EuroMed Academy of Business
Year (definitive publication)
2024
Language
English
Country
Italy
More Information
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Abstract
This research provides an overview of the current state of the art in gamification. To do this, a
systematic review of the literature (Tranfield et al., 2003; Loureiro et al., 2020) was conducted
to map gamification. This systematic analysis is composed of articles, conference papers, and
books published between 2004 and October 2023. This study analyzes the objectives,
methodologies, theories, constructs (antecedents, moderators, mediators, consequences), main
conclusions, main gaps, limitations, and indications for future research, that are relevant to this
research.
Acknowledgements
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Keywords
Gamification,Customer Experience,Systematic Literature Review,Gameful Experience,Gamified Experience,Retail
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
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