Publication in conference proceedings
Modelo de competitive intelligence (CI)
Hugo Araujo (Hugo Araujo); Carlos J. Costa (Costa, C. J.); Manuela Aparicio (Aparicio, M.);
2017 12th Iberian Conference on Information Systems and Technologies (CISTI)
Year (definitive publication)
2017
Language
Portuguese
Country
Portugal
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Alternative Titles

(English) Competitive intelligence (CI) model

Abstract
O competitive intelligence (CI) providencia informação, alertando a gestão para as constantes mudanças do meio competitivo e turbulento onde as organizações estão inseridas. Neste artigo apresentam-se as diversas fases que compõem o CI, estabelecendo uma diferenciação entre os vários modelos da literatura. É aqui apresentado um modelo conceptual integrador dos vários modelos propostos por estudos anteriores, bem como a identificação das diversas ferramentas tecnológicas capazes de auxiliar no processo de competitive intelligence.
Acknowledgements
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Keywords
Competitive intelligence,Intelligence,Intelligence models,Ferramentas,Competitive advantage
  • Physical Sciences - Natural Sciences
Funding Records
Funding Reference Funding Entity
UID/MULTI/0446/2013 Fundação para a Ciência e a Tecnologia

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