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Publication Detailed Description
Journal/Book/Other Title
EC Business Management
Year (definitive publication)
2015
Language
English
Country
India
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Abstract
The role of the electorate has been confirmed as fundamental to the development of democratic countries. However, governments and large corporations have increasingly intervened in the decision-making capacity of the voters who are now seen as “customers”. This is the starting point for this article that will discuss the power of external influence in the decision-making process of the act the polling day and the importance of the context effect in the decision-making process of individuals.
Acknowledgements
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Keywords
Elections, Neuroeconomics, Context effect, Decision-making, Brazil
Fields of Science and Technology Classification
- Computer and Information Sciences - Natural Sciences
- Social and Economic Geography - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |
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