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Publication Detailed Description
Platformization of cultural production and crowdfunding: Co-creation dynamics and the multiple roles of digital platforms shaping the Portuguese cultural crowdfunding ecosystem
Arts and humanities in digital transition: Book of abstracts
Year (definitive publication)
2023
Language
English
Country
Portugal
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Abstract
Abstract. The dynamics of platformisation of society and cultural production (Van
Dijck, 2020; Nieborg et al., 2019; Serazio et al., 2019) cross the disruption of creative
value chains, the growing contingency of cultural products and the emergence of
new professionals and roles.
The reformulation of cultural products’ meaning, and its disappearance (Bilton,
2017) relate to agents’ structure and power negotiation forces, and their options
for building collaborative, competitive or coopetitive relations (Gandini e Graham,
2017), to create, produce, fund, and disseminate works of art.
GAFAM and global production and promotional industries lay on for profit data-driven
processes, distribution operation and interactions “algorithmically turned” (Nieborg e
Poell, 2018; Napoli, 2014), influencing digital marketing strategies of smaller agents.
The study characterizes the Portuguese cultural crowdfunding ecosystem, composed
by agents featured by roles, strategies, and experiences (Lehner e Harrer,
2019; Quero and Ventura, 2019), discussing the influence of platformization and
social media dominance on collaborative processes.
Acknowledgements
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Keywords
Cultural crowdfunding,Value ecosystem,Portugal,Platformization
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
- Media and Communications - Social Sciences
- Other Social Sciences - Social Sciences
- Arts (arts, history of arts, performing arts, music) - Humanities
- Other Humanities - Humanities
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