The gamblification of sport — the integration of gambling into sports ecosystems — has changed how sport is consumed and managed. While sport and political institutions have supported the phenomenon, the literature frames it as a social problem, emphasizing the normalization of gambling, the risks to sporting integrity, and the potential social harms. Based on a critical literature review, this article identifies four spheres of influence: the normalization of gambling, challenges to sporting integrity, transformations in sport consumption, and the financing and promotion of sport. Empirical gaps and conceptual tensions between risk-based approaches and market-driven justifications are highlighted.

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gambling normalisation,social harms and risks,sports consumption,sport integrity,public policy,gamblification of sport

• Sociologia - Ciências Sociais
• Ciências Políticas - Ciências Sociais