Review article
The gamblification of sport: a critical review of narratives, evidence and research gaps
Marcelo Moriconi (Moriconi, M.); César Cima (Cima, C.);
Journal Title
Sociologia Problemas e Práticas
Year (definitive publication)
2026
Language
English
Country
Portugal
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Abstract
The gamblification of sport — the integration of gambling into sports ecosystems — has changed how sport is consumed and managed. While sport and political institutions have supported the phenomenon, the literature frames it as a social problem, emphasizing the normalization of gambling, the risks to sporting integrity, and the potential social harms. Based on a critical literature review, this article identifies four spheres of influence: the normalization of gambling, challenges to sporting integrity, transformations in sport consumption, and the financing and promotion of sport. Empirical gaps and conceptual tensions between risk-based approaches and market-driven justifications are highlighted.
Acknowledgements
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Keywords
gambling normalisation,social harms and risks,sports consumption,sport integrity,public policy,gamblification of sport
  • Sociology - Social Sciences
  • Political Science - Social Sciences
Funding Records
Funding Reference Funding Entity
Exploratory Project FCT 2023.15001.PEX Fundação para a Ciência e a Tecnologia (FCT)

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