Português
Ciência-IUL
Publications
Publication Detailed Description
Journal Title
International Journal of Economics and Business Research
Year (definitive publication)
2022
Language
English
Country
United Kingdom
More Information
Web of Science®
This publication is not indexed in Web of Science®
Scopus
Google Scholar
Abstract
The Media Industry is currently in a process of adapting to the digital transformation. As the industry is increasing its volume, due to the fact that the consumers are consuming more media than before, it is important to guarantee that the customer`s needs are being fulfilled. After the literature review, the present article studied the opinion of some authors through a questionnaire, that was used to comprehend the benefits that the digital transformation brought to the media industry, as well as understand how customer`s behaviour has changed over the past years. In this sense, a new consumption style was identified, which is the involuntary one, where people really don't have the intention of using a content. To sum up, the present article pretends to characterize the media industry and the clients behaviour, in a digital context, where processes must be changed in order to adapt to the eminent changes.
Acknowledgements
--
Keywords
Digital transformation,Media industry,Consumer behaviour,Digital business
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
