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The Impact of Voice Assistants on Consumer Intention to Use Self-Driving Cars
Event Title
Academy of Marketing Conference - AM2023
Year (definitive publication)
2023
Language
English
Country
United Kingdom
More Information
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Abstract
This study examines the influence of voice assistants’ attributes on consumer intention to use self-driving cars and WOM intentions. Results indicate that a positive attitude toward voice assistant attributes positively impacts the intention to use self-driving cars. The study suggests that integrating voice assistants in self-driving cars can increase consumer adoption.
Acknowledgements
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Keywords
Voice Assistants,Self-driving cars,Intention to use
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UIDB/00315/2020 | FCT - Fundação para a Ciência e Tecnologia |
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