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Publication Detailed Description
Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
Year (definitive publication)
2023
Language
English
Country
United Kingdom
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Abstract
This study examines the influence of voice assistants’ attributes on consumer intention to use self-
driving cars and WOM intentions. Results indicate that a positive attitude toward voice assistant
attributes positively impacts the intention to use self-driving cars. The study suggests that
integrating voice assistants in self-driving cars can increase consumer adoption.
Acknowledgements
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Keywords
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
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