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Publication Detailed Description
The power of connection: Exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry
16th Annual Conference of the EuroMed Academy of Business. Business Transformation in Uncertain Global Environments
Year (definitive publication)
2023
Language
English
Country
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Abstract
Identifying market trends is critical for companies to remain competitive, and using technologies such as Artificial Intelligence and Robotics is transforming all business industries and society, impacting experiences and relationships among people. The hospitality industry, which traditionally relies on Human-Human Interactions, is also undergoing technological transformation, with AI and social robots presenting significant potential for growth and new ways of interacting. However, technologies understanding how robots can improve hospitality services and increase customer satisfaction while maintaining a hospitable environment is crucial.
Acknowledgements
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Keywords
Social robots,Hospitality industry,Customer-robot identification,Customer-robot relationship,Customer well-being
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
