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Publication Detailed Description
The role of commitment amongst tourists and intelligent virtual assistants
Journal Title
Journal of Promotion Management
Year (definitive publication)
2022
Language
English
Country
United Kingdom
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Abstract
This paper aims to analyze Attachment and Emotional Values as antecedents of Commitment to intelligent virtual assistants (IVA) and Commitment as a driver of Loyalty Intentions toward the IVA. Data is collected from a sample of 124 active users of IVA systems in tourism settings by the mean of an online survey. The findings contribute to the existing literature by revealing that Attachment and Emotional Values positively influence tourists Commitment to Intelligent Virtual Assistants. Moreover, findings reveal that Commitment positively influences Loyalty Intentions. This study is a first attempt to analyzing the commitment process between users (i.e., tourists) and artificial intelligent systems (i.e., intelligent virtual assistants).
Acknowledgements
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Keywords
Attachment,Commitment,Emotional value,Intelligent virtual assistant,Artificial intelligence
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UIDB/00315/2020 | Fundação para a Ciência e a Tecnologia |
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