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Publication Detailed Description
Book Title
Experiential consumption and marketing in tourism within a cross-cultural context
Year (definitive publication)
2019
Language
English
Country
United Kingdom
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Abstract
The objectives of this chapter are to:
- Introduce those factors that make a memorable enogastronomic experience for tourists visiting a destination;
- Present qualitative findings that reveal that gastronomy and wines play a major role in the way that visitors experience a destination and indicate that some travellers would return to the same destination to savour its unique gastronomy.
Acknowledgements
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Keywords
Food,Wine,Tourism,Enogastronomy,Memorable experiences
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