Ciência-IUL    Authors    João Ricardo Paulo Marques Guerreiro    Curriculum
João Ricardo Paulo Marques Guerreiro
Professor Auxiliar Department of Marketing, Operation and Management (IBS)
Integrated Researcher BRU - Business Research Unit (IBS) [Accounting, Marketing and Management]
Associate Researcher ISTAR-IUL - Information Sciences, Technologies and Architecture Research Center (ISTA) [Information Systems]
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CV Summary

João Guerreiro, PhD Marketing (ISCTE-IUL, Portugal), Assistant Professor Marketing (ISCTE Business School, Portugal), Director Master in Marketing. Has previously worked for several years as senior consultant in the banking sector in several Business Intelligence projects and developed multiple projects to advise companies in how to use data science skills to understand consumers’ behavior.

Academic Qualifications
University/Institution Type Degree Period
ISCTE-IUL
PhD PhD in Marketing 2015
ISCTE-IUL
M.Sc. Master in Decision Support Systems 2009
Universidade Independente
Licenciate Computer Engineer 2006
Research Interests
Virtual Reality and Augmented Reality
Artificial Intelligence implications for Marketing
Relationship Marketing
Neuromarketing
Decision Support Systems