Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Internet Marketing | -- | Yes |
| 2025/2026 | 2º | Marketing Strategy with Artificial Intelligence | -- | Yes |
| 2025/2026 | 2º | Big Data & Analytics | Post Graduation Program in Marketing Management; | Yes |
| 2025/2026 | 2º | Marketing Trends, Artificial Intelligence and Analytics | Master Degree in Marketing; | Yes |
| 2025/2026 | 2º | Marketing Management | -- | Yes |
| 2025/2026 | 1º | Advanced Topics in Management I | Doctorate Degree (PhD) in Business Administration; | No |
| 2025/2026 | 1º | Innovation Management with Artificial Intelligence | -- | Yes |
| 2025/2026 | 1º | Marketing Fundamentals | Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing Management; | Yes |
| 2025/2026 | 1º | Natural Language Processing | -- | Yes |
| 2025/2026 | 1º | Marketing Intelligence | Bachelor Degree in Marketing Management; | Yes |
| 2024/2025 | 2º | Internet Marketing | -- | Yes |
| 2024/2025 | 2º | Marketing Strategy with Artificial Intelligence | -- | Yes |
| 2024/2025 | 2º | Strategy, Planning and Budgeting | -- | Yes |
| 2024/2025 | 2º | Big Data & Analytics | Post Graduation Program in Marketing Management; | Yes |
| 2024/2025 | 2º | Natural Language Processing | -- | Yes |
| 2024/2025 | 2º | Marketing Management | -- | Yes |
| 2024/2025 | 1º | Advanced Topics in Management I | Doctorate Degree (PhD) in Business Administration; | No |
| 2024/2025 | 1º | Natural Language Processing | -- | Yes |
| 2024/2025 | 1º | Marketing Management | -- | Yes |
| 2024/2025 | 1º | Marketing Intelligence | Bachelor Degree in Marketing Management; | Yes |
| 2023/2024 | 2º | Internet Marketing | -- | Yes |
| 2023/2024 | 2º | Marketing Analytics | -- | Yes |
| 2023/2024 | 2º | Marketing Strategy with Artificial Intelligence | -- | Yes |
| 2023/2024 | 2º | Introduction to Data Science | Institutional Degree in Escola de Tecnologias e Arquitetura; | No |
| 2023/2024 | 2º | Information Systems Applications for Management | -- | Yes |
| 2023/2024 | 2º | Strategic Risk Management | -- | Yes |
| 2023/2024 | 2º | Strategy, Planning and Budgeting | -- | Yes |
| 2023/2024 | 2º | Big Data & Analytics | Post Graduation Program in Marketing Management; | Yes |
| 2023/2024 | 2º | Natural Language Processing | -- | Yes |
| 2023/2024 | 2º | Marketing Management | -- | Yes |
| 2023/2024 | 1º | Advanced Topics in Management I | Doctorate Degree (PhD) in Business Administration; | No |
| 2023/2024 | 1º | Introduction to Data Science | Institutional Degree in Escola de Tecnologias e Arquitetura; | No |
| 2023/2024 | 1º | Marketing Management | -- | Yes |
| 2023/2024 | 1º | Marketing Intelligence | Bachelor Degree in Marketing Management; | Yes |
| 2022/2023 | 2º | Internet Marketing | -- | Yes |
| 2022/2023 | 2º | Marketing Analytics | -- | Yes |
| 2022/2023 | 2º | Marketing Strategy with Artificial Intelligence | -- | Yes |
| 2022/2023 | 2º | Introduction to Data Science | Institutional Degree in Escola de Tecnologias e Arquitetura; | No |
| 2022/2023 | 2º | Information Systems Applications for Management | -- | Yes |
| 2022/2023 | 2º | Marketing Management | -- | Yes |
| 2022/2023 | 1º | Advanced Topics in Management I | Doctorate Degree (PhD) in Business Administration; | No |
| 2022/2023 | 1º | Introduction to Data Science | Institutional Degree in Escola de Tecnologias e Arquitetura; | No |
| 2022/2023 | 1º | Marketing Management | -- | Yes |
| 2022/2023 | 1º | Marketing Intelligence | Bachelor Degree in Marketing Management; | Yes |
| 2022/2023 | 1º | E-Business | -- | Yes |
| 2021/2022 | 2º | Internet Marketing | -- | Yes |
| 2021/2022 | 2º | Marketing Analytics | -- | Yes |
| 2021/2022 | 2º | Marketing Analytics | -- | Yes |
| 2021/2022 | 2º | E-Tourism | -- | Yes |
| 2021/2022 | 2º | Introduction to Data Science | Institutional Degree in Escola de Tecnologias e Arquitetura; | No |
| 2021/2022 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | Yes |
| 2021/2022 | 1º | Advanced Topics in Management I | Doctorate Degree (PhD) in Business Administration; | No |
| 2021/2022 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | Yes |
| 2021/2022 | 1º | E-Tourism | -- | Yes |
| 2021/2022 | 1º | Introduction to Data Science | Institutional Degree in Escola de Tecnologias e Arquitetura; | No |
| 2021/2022 | 1º | Unstructured Data Analytics | -- | Yes |
| 2021/2022 | 1º | Digital Transformation Strategy for Executives | Master Degree in Applied Management; | Yes |
| 2021/2022 | 1º | Marketing Management | -- | Yes |
| 2021/2022 | 1º | Marketing Intelligence | Bachelor Degree in Marketing Management; | Yes |
| 2021/2022 | 1º | E-Business | -- | Yes |
| 2020/2021 | 2º | Brand Expression and Identity | -- | Yes |
| 2020/2021 | 2º | Business and Brand Strategy | -- | Yes |
| 2020/2021 | 2º | New Trends and Innovation in Hospitality and Tourism | -- | Yes |
| 2020/2021 | 2º | Marketing Analytics | -- | Yes |
| 2020/2021 | 2º | Introduction to Data Science | Institutional Degree in Escola de Tecnologias e Arquitetura; | No |
| 2020/2021 | 1º | Advanced Topics in Management I | -- | No |
| 2020/2021 | 1º | Introduction to Data Science | Institutional Degree in Escola de Tecnologias e Arquitetura; | No |
| 2020/2021 | 1º | Unstructured Data Analytics | Master Degree in Business Analytics; | Yes |
| 2020/2021 | 1º | Digital Transformation Strategy for Executives | Master Degree in Applied Management; | Yes |
| 2020/2021 | 1º | Marketing Intelligence | -- | Yes |
| 2020/2021 | 1º | Marketing Intelligence | Bachelor Degree in Marketing Management; | Yes |
| 2020/2021 | 1º | E-Business | Master Degree in International Management; | Yes |
| 2020/2021 | 1º | Strategic Marketing | Master Degree in Marketing; | Yes |
| 2020/2021 | 1º | Branding | -- | Yes |
| 2020/2021 | 1º | Consumer Behaviour and Marketing Research | -- | Yes |
| 2019/2020 | 2º | Internet Marketing | -- | Yes |
| 2019/2020 | 2º | Brand Expression and Identity | -- | Yes |
| 2019/2020 | 2º | New Trends in Marketing | -- | Yes |
| 2019/2020 | 2º | Master Dissertation in Marketing | -- | Yes |
| 2019/2020 | 2º | Master Project in Marketing | -- | Yes |
| 2019/2020 | 2º | Business and Brand Strategy | -- | Yes |
| 2019/2020 | 2º | New Trends and Innovation in Hospitality and Tourism | -- | Yes |
| 2019/2020 | 2º | Marketing Analytics | -- | Yes |
| 2019/2020 | 2º | Marketing Strategy with Artificial Intelligence | -- | Yes |
| 2019/2020 | 2º | Consumer Behavior Analytics | -- | No |
| 2019/2020 | 2º | Digital Marketing Analytics | -- | No |
| 2019/2020 | 2º | Introduction to Data Science | Institutional Degree in Escola de Tecnologias e Arquitetura; | No |
| 2019/2020 | 1º | Advanced Topics in Management I | -- | No |
| 2019/2020 | 1º | Master Dissertation in Marketing | -- | Yes |
| 2019/2020 | 1º | Master Project in Marketing | -- | Yes |
| 2019/2020 | 1º | Introduction to Data Science | Institutional Degree in Escola de Tecnologias e Arquitetura; | No |
| 2019/2020 | 1º | Marketing Intelligence | Bachelor Degree in Marketing Management; | Yes |
| 2019/2020 | 1º | E-Business | -- | Yes |
| 2019/2020 | 1º | Strategic Marketing | Master Degree in Marketing; | Yes |
| 2019/2020 | 1º | Branding | -- | Yes |
| 2019/2020 | 1º | Consumer Behaviour and Marketing Research | -- | Yes |
| 2018/2019 | 2º | Internet Marketing | -- | Yes |
| 2018/2019 | 2º | Brand Expression and Identity | -- | Yes |
| 2018/2019 | 2º | New Trends in Marketing | -- | Yes |
| 2018/2019 | 2º | Master Dissertation in Marketing | -- | Yes |
| 2018/2019 | 2º | Master Project in Marketing | -- | Yes |
| 2018/2019 | 2º | Business and Brand Strategy | -- | Yes |
| 2018/2019 | 2º | New Trends and Innovation in Hospitality and Tourism | -- | Yes |
| 2018/2019 | 2º | Marketing Analytics | -- | Yes |
| 2018/2019 | 1º | Advanced Topics in Management I | -- | No |
| 2018/2019 | 1º | Internet Marketing | -- | Yes |
| 2018/2019 | 1º | Master Dissertation in Marketing | -- | Yes |
| 2018/2019 | 1º | Master Project in Marketing | -- | Yes |
| 2018/2019 | 1º | Business Analytics Strategy and Methods | Post Graduation Program in Analytics for Business; | Yes |
| 2018/2019 | 1º | Digital Marketing and E-Business | Bachelor Degree in Marketing Management; | Yes |
| 2018/2019 | 1º | Marketing Intelligence | Bachelor Degree in Marketing Management; | Yes |
| 2018/2019 | 1º | E-Business | Master Degree in International Management; | Yes |
| 2018/2019 | 1º | Strategic Marketing | Master Degree in Marketing; | Yes |
| 2017/2018 | 2º | New Trends in Marketing | -- | Yes |
| 2017/2018 | 2º | Master Dissertation in Marketing | -- | Yes |
| 2017/2018 | 2º | Master Project in Marketing | -- | Yes |
| 2017/2018 | 2º | Business and Brand Strategy | -- | Yes |
| 2017/2018 | 2º | New Trends and Innovation in Hospitality and Tourism | -- | Yes |
| 2017/2018 | 2º | Business Analytics Overview | -- | No |
| 2017/2018 | 2º | Sales Team Management and Negotiation | -- | Yes |
| 2017/2018 | 2º | Innovation in Marketing: Creativity, New Products and Design | -- | Yes |
| 2017/2018 | 1º | Advanced Topics in Management I | -- | No |
| 2017/2018 | 1º | Internet Marketing | -- | No |
| 2017/2018 | 1º | Master Dissertation in Marketing | -- | Yes |
| 2017/2018 | 1º | Master Project in Marketing | -- | Yes |
| 2017/2018 | 1º | Digital Marketing and E-Business | Bachelor Degree in Marketing Management; | No |
| 2017/2018 | 1º | Marketing Intelligence | Bachelor Degree in Marketing Management; | No |
| 2017/2018 | 1º | E-Business | Master Degree in International Management; | No |
| 2017/2018 | 1º | Strategic Marketing | Master Degree in Marketing; | No |
| 2016/2017 | 2º | Internet Marketing | -- | Yes |
| 2016/2017 | 2º | New Trends in Marketing | -- | Yes |
| 2016/2017 | 2º | Master Dissertation in Marketing | -- | Yes |
| 2016/2017 | 2º | Master Project in Marketing | -- | Yes |
| 2016/2017 | 2º | Business and Brand Strategy | -- | Yes |
| 2016/2017 | 2º | New Trends and Innovation in Hospitality and Tourism | -- | Yes |
| 2016/2017 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2016/2017 | 2º | Sales Team Management and Negotiation | -- | Yes |
| 2016/2017 | 2º | Innovation in Marketing: Creativity, New Products and Design | -- | Yes |
| 2016/2017 | 2º | Marketing Simulator | -- | Yes |
| 2016/2017 | 2º | Marketing Simulator | -- | Yes |
| 2016/2017 | 1º | Advanced Topics in Management I | Doctorate Degree (PhD) in Business Administration; | No |
| 2016/2017 | 1º | Master Dissertation in Marketing | -- | Yes |
| 2016/2017 | 1º | Master Project in Marketing | -- | Yes |
| 2016/2017 | 1º | Business Analytics Strategy and Methods | Post Graduation Program in Analytics for Business; | Yes |
| 2016/2017 | 1º | Digital Marketing and E-Business | Bachelor Degree in Marketing Management; | Yes |
| 2016/2017 | 1º | Marketing Intelligence | Bachelor Degree in Marketing Management; | Yes |
| 2016/2017 | 1º | E-Business | Master Degree in International Management; | Yes |
| 2016/2017 | 1º | Strategic Marketing | Master Degree in Marketing; | No |
| 2015/2016 | 2º | Human Resources Analytics | -- | Yes |
| 2015/2016 | 2º | New Trends and Innovation in Hospitality and Tourism | -- | Yes |
| 2015/2016 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2015/2016 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2015/2016 | 2º | Marketing Simulator | -- | Yes |
| 2015/2016 | 1º | Planning and Marketing Innovation | Master Degree in Management; | No |
| 2015/2016 | 1º | Business Analytics Strategy and Methods | -- | Yes |
| 2015/2016 | 1º | Marketing Management | -- | No |
| 2015/2016 | 1º | Strategic Marketing | Master Degree in Marketing; | No |
| 2014/2015 | 2º | Business Data Mining | -- | No |
| 2014/2015 | 2º | Technical Report Writing | -- | No |
| 2014/2015 | 2º | Professional Presentations | -- | No |
| 2014/2015 | 1º | Technical Report Writing | -- | No |
| 2014/2015 | 1º | Professional Presentations | -- | No |
| 2014/2015 | 1º | Business Intelligence I | -- | No |
| 2013/2014 | 2º | Business Intelligence Applications II | -- | No |
| 2013/2014 | 2º | Presentation Techniques | -- | No |
| 2013/2014 | 2º | Business Data Mining | -- | No |
| 2013/2014 | 2º | Technical Report Writing | -- | No |
| 2013/2014 | 2º | Information Technology for Hospitality and Tourism | -- | No |
Teaching Activities
Supervisions
Ph.D. Thesis (8)
Ongoing (6)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Aoqiao Zhang | Human and virtual influencers; Shifting states of intimacy | English | Developing | Iscte | 2022 |
| Qingai Zhang | Online Consumer-brand relationship and consumer attitudes between China and out of China | English | Developing | Iscte | 2022 |
| Sara Lopes Paulino Gomes Morais | The Role of Consumer-Object Relationship Journeys in Omnichannel Retail Customer Experience | English | Developing | Iscte | 2022 |
| Duygu Yildiz | Customer Engagement with Metaverse Ads: A Quantitative Comparison of Utilitarian and Hedonic Messages with Moderating Role of Influencer Type | English | Developing | Iscte | -- |
| Angelo Daniel Teixeira de Sousa Alves | Hyper-personalized marketing campaigns through large language models and the impact on the price elasticities of normal goods | English | Developing | Iscte | -- |
| Behnam Zendehdel Nobari | Exploring how artificial intelligence advices, influences relationship strenght and customer well-being. | English | Developing | Iscte | -- |
Concluded (2)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Pedro Miguel Garcia de Oliveira | From Mind to Market - Understanding the Influence of Intelligent Virtual Assistants on Advertising Value and Acceptance from a Neurophysiological Perspective | English | Iscte | 2016 | 2024 |
| António Jesus Cheira Pé-Curto | Repatronage Intentions: the role of perceived quality, commitment and psychological ownership on wine tourism | English | Iscte | 2018 | 2023 |
M.Sc. Dissertations (56)
Ongoing (3)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Marta Almeida Pereira | Humanized Digital Brand Agents: Effects on Perceived Brand Authenticity and Brand Intimacy | Developing | Iscte | 2025 | |
| Edoardo Nason | EMBODIED, RULE-BASED AI HEALTH ADVISOR TO RECOGNISE HEALTHWASHING | Developing | Iscte | 2025 | |
| Madalena Bartolomeu Garcia Duarte Guerreiro | The Impact of Chatbot Service Quality on Music Festivals | Developing | Iscte | 2025 |
Concluded (53)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Alina Sukhorukova | Bias Towards Brands in Large Language Models: Replicating the Country–Brand Stereotype Transfer | English | Iscte | 2024 | 2025 |
| Christina Wölfel | Exploring the Impact of Artificial Intelligence on Content Creation for Social Media: The example of Personal Brands on LinkedIn | English | Iscte | 2024 | 2025 |
| Ana Beatriz Godinho Anastácio | Humanizing the Machine: The Impact of Perceived Anthropomorphism on the Perceived Friendliness of AI Chatbots | English | Iscte | 2024 | 2025 |
| Beatriz Correia Henrique | Adapting to the Future: Decoding AI Chatbot Impact on Travel Behavior | English | Iscte | 2024 | 2024 |
| Valeriia Lukianchuk | Exploring the Impact of AI Anxiety on Self-AI Connection: The Mediating Role of Social Presence and Emotional Attachment | English | Iscte | 2024 | 2024 |
| Alina Flekler | TRUST FORMATION IN GENERATIVE AI:EXPLORING CONSUMER INFORMATION NEEDS AND ETHICAL BELIEFS | English | Iscte | 2024 | 2024 |
| João Francisco Neves Ferreira | Exploring the Dynamics of Trust in Recommendation Chatbots: The Roles of Perceived Value, Parasocial Interaction, and Anthropomorphism | English | Iscte | 2024 | 2024 |
| Inês Costa Rodrigues | Exploring the Impact of Deepfake Advertisements on Ad Avoidance and Consumer Behavior in the Fashion Industry | English | Iscte | 2024 | 2024 |
| Qian Que | Do Virtual Influencers Serve as a Powerful Tool in the Eco-Fashion Industry and Shape Consumers? Pro-Environmental Behaviors | English | Iscte | 2023 | 2024 |
| Maria Inês Garrido Pais Pedro | The role of influencer brand fit on the effectiveness of virtual influencers | English | Iscte | 2023 | 2023 |
| Catarina Luana Tabarra Iglésias Romariz | One Sip at a Time - The Impact on Purchase Intention of Communication Tools in Wine Advertisements | English | Iscte | 2023 | 2023 |
| Laura Nadine Cecic | Business Plan for a sustainable Holiday House Concept on a Croatian Island | English | Iscte | 2021 | 2022 |
| Bárbara Sofia Lucas José | "Yes, I forgive you, but...": Exploring the Individual's Willingness to Forgive a Human Brand when a Transgression occurs | English | Iscte | 2021 | 2022 |
| Camilo Henao Uribe | From Physical to Digital: How Non-Fungible Tokens enable brands to legitimate products? value in the counterfeit fight | English | Iscte | 2021 | 2022 |
| João Carlos de Pina Gil | Acceptance of the usage of genetic data for marketing purposes | English | Iscte | 2021 | 2022 |
| Felipe Pechi Breviglieri | The perception of trust in personalized video news generated by artificial intelligence | English | Iscte | 2021 | 2022 |
| Joshua Enzig | An unequal race for attention? A comparative case study between human and virtual influencers on social media | English | Iscte | 2021 | 2022 |
| Gonçalo Melo Ambrósio Silva Pinhão | How the Implementation of Virtual Reality Technologies will Influence the Real Estate Market | English | Iscte | 2021 | 2022 |
| Felicitas Stein | How VR experiences influence brand coolness perceptions of customers in the airline industry - the impact of experiential values and the use of gamification | English | Iscte | 2021 | 2022 |
| Rodrigo Manuel Amaral Ribeiro | Impact of the COVID-19 Pandemic on Cause-Related Marketing | English | Iscte | 2021 | 2022 |
| Hugo Simões Passos de Sousa Campos | The impact of antecedent beliefs on the adoption of Self-Service Technology in Supermarkets | English | Iscte | 2021 | 2022 |
| Bulut Ünal | A Search Engine Optimisation and Online Lead Generation Strategy Practice for ANNEA.ai GmbH | English | Iscte | 2021 | 2022 |
| Miguel Maria de Abreu Duarte | Green marketing as an antecedent of Willigness to pay: the mediating role of Brand coolness and pro-environmental Behavior | English | Iscte | 2021 | 2021 |
| Ana Carolina Gonçalves Teixeira de Sousa | The acceptance of artificial intelligence technologies in retail in a pandemic context - online vs offline approach | Portuguese | Iscte | 2021 | 2021 |
| Sara Filipa Pinto Leal | Do athletes deserve to have consumers advocating for them? The Effect of Athlete Brand Personality, Brand Image Attributes and Brand Loyalty on Athlete Brand Advocacy: the mediating effect of deservedness | English | Iscte | 2021 | 2021 |
| Mariana Gonçalves Pontes Jacinto | The Impact of COVID-19 on Customer Satisfaction in Hotels: Text Mining Analysis | Portuguese | Iscte | 2021 | 2021 |
| Carolina Fiuza Ribeiro | Drivers of Smart Speakers' Advertising Acceptance | English | Iscte | 2019 | 2021 |
| Ana Margarida Banhudo Berrincha | Developing Affective Brand Commitment through Voice Assistants | English | Iscte | 2019 | 2020 |
| André Cabral Pinheiro da Costa Marques | Player transfers as a marketing move from Football Clubs: a sentiment analysis approach. | English | Iscte | 2019 | 2020 |
| Francisco Pedroso de Sousa | The impact of Social Virtual Presence Agents and Content-Based Product Recommendation System on On-Line Customer Purchase Intention. | English | Iscte | 2019 | 2020 |
| Pedro António Dias Fonseca | How Advertising Messages Affect Customer Engagement | English | Iscte | 2020 | 2020 |
| Etienne Pierre Jean Jonquiere | Investigating the role of eSport on free-to-play economic success: an analysis of League of Legends business model | English | Iscte | 2020 | 2020 |
| Julia Pinheiro Rizzi | THE EFFECTS OF MARKETING-MIX VARIABLES ON THE NUMBER OF ACTIVE LISTERS IN AN ONLINE CLASSIFIED COMPANY | English | Iscte | 2019 | 2020 |
| Liliane Patrícia Lopes Correia | The Effect of Company Responses to Social Media Negative Word Of Mouth: A Text Mining Approach | English | Iscte | 2018 | 2019 |
| Joana Andrade Dias Posser Villar | How Multisensory Experiences in Virtual Environments Affect Intention to Return: The Role of Cognitive Flexibility, Sense of Power and Personality Traits | English | Iscte | 2018 | 2019 |
| Pedro Nuno Vaz Policarpo | Exploring Young Artists? Digital Performance Using Online Community Engagement | English | Iscte | 2018 | 2019 |
| Mariana Gomes Pacheco | The impact of greenwashing perception on green purchasing intentions: the mediating role of green trust, consumer brand engagement and green word-of-mouth and the moderating role of product involvement | English | Iscte | 2019 | 2019 |
| Catarina Isabel Neves Pereira da Silva | How are employees engaged to the brand where they work for? | English | Iscte | 2017 | 2019 |
| Sara Filipa Lourenço de Matos | The influence of typical versus atypical ads on sharing intention | English | Iscte | 2017 | 2018 |
| Inês Dias da Silva Pessoa de Amorim | Experiencing AR in Retail: The Influence of Moment Marketing and Avatars on Consumer Behaviour | English | Iscte | 2018 | 2018 |
| Ana Filipa Mesquita Vilas Boas | The impact of communication on the performance of online relationships in business-to-business | English | Iscte | 2017 | 2018 |
| Patrícia Gaspar Monteiro | The impact of attention on wines' purchase intention: The moderating role of awards and consumption situations | English | Iscte | 2017 | 2018 |
| Tomás Marques da Costa Góis Rodrigues | The Role of Attention and Emotional Responses on Online Retargeting Campaigns | English | Iscte | 2017 | 2018 |
| Diogo Gonçalves Calvo André | The Impact of In-Game Advertising on Brand Recall and Recognition within Non-Linear Video Games | English | Iscte | 2017 | 2018 |
| Myron Guftometros | Social Media Marketing Across Cultures: How Does Consumer Behavior on Facebook Brand Pages Differ Between Cultures. | English | Iscte | 2017 | 2018 |
| Gonçalo Ramos Braz Mergulhão Mendes | The impact of facial expressions in consumer purchase decision. | English | Iscte | 2017 | 2018 |
| Pedro Alexandre Pina Caniço Albano | O Impacto de Reviews em Formatos de Vídeo VS. Texto na Decisão de Compra do Consumidor | Portuguese | Iscte | 2016 | 2017 |
| Muhamad Sabbir Mussá Omarji | Private Label Brands vs. National Brands: The effect of taste on consumers' emotions, perceived taste and willingness to Buy | English | Iscte | 2016 | 2017 |
| Ricardo Gil Fonseca Caetano | Main Drivers for Microtransactions as Impulse Purchases in E-Commerce | English | Iscte | 2016 | 2017 |
| Ana Rebello de Andrade da Costa | A Text-Mining based model to detect unethical biases in online reviews: A Case-Study of Amazon.com | English | Iscte | 2016 | 2017 |
| Marta Alpedrinha Ramos de Almeida Nave | Influência dos sentimentos dos turistas nos social media para o desenvolvimento do Turismo. | Portuguese | Iscte | 2014 | 2016 |
| Carolina Leana Lopes dos Santos | Melhoria da atratividade internacional das Instituições de ensino superior através de Análise de Sentimentos. | Portuguese | Iscte | 2014 | 2016 |
| Águeda Cabral Moreno | Análise de Sentimentos na classificação de comentários online aplicando técnicas de Text Mining | Portuguese | Iscte | 2012 | 2015 |
M.Sc. Final Projects (12)
Concluded (12)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Rui Miguel Teixeira Costa | Customising the Customer Experience on Multi-Sided Platforms: A Predictive Behaviour Model for Cross-selling in the Insurance Sector | English | Iscte | 2024 | 2025 |
| Maria Rich de Brée Teixeira Diniz | Organizational Performance Evaluation - Meu Super Case Study | Portuguese | Iscte | 2023 | 2023 |
| Beatriz Ferreira Guedes Duarte de Oliveira | Zumer Platform Marketing Plan | English | Iscte | 2023 | 2023 |
| Dana Sultanova | A Linkedin Content Plan for a Cleantech Startup Annea, Portugal | English | Iscte | 2021 | 2021 |
| Ana Vera Nascimento Prada | Predictors of Active Loyalty: The case of Hotel Group X | English | Iscte | 2021 | 2021 |
| Manuel Pereira Augusto | A study of Unilever?s online consumer-brand engagement in Portugal. | English | Iscte | 2019 | 2020 |
| Thomas Rodrigo Sande Lemos Azcue | LANA Business Plan ? E-marketplace for Service Providers | English | Iscte | 2019 | 2020 |
| Thiago Rodrigues Zafalon | On Stage - Connecting musicians with people | English | Iscte | 2017 | 2018 |
| Marta Soares Gonçalves da Costa Martins | How TripAdvisor´s Reviewers Level of Expertise Influence their Online Rating Behaviour and the Usefulness of Reviews | English | Iscte | 2014 | 2017 |
| Emilie Bekhoej Uttrup | A Digital Communication Plan for Quiksilver, Portugal | Portuguese | Iscte | 2016 | 2017 |
| Heidi Maria Tuulikki Sonne | Increasing Awareness and Reputation of Merck S.A. Portugal through Employee Advocacy | English | Iscte | 2016 | 2017 |
| Paulo Alexandre Rodrigues Ferreira | Implementação de Realidade Aumentada numa Plataforma de Mobile-Commerce na LUFI Surf CO | Portuguese | Iscte | 2015 | 2016 |
