João Ricardo Paulo Marques Guerreiro
217650591 (Ext. 221369)
Office D4.02
Post Box 133
Academic Management Positions
Position Unit/Area Begin Date End Date
Sub-diretor ISCTE Business School 2025-11-07 2028-11-06
Coordenador do 3º Ano Bachelor Degree in Marketing Management 2025-09-01 2026-09-01
Vice-Presidente Conselho Científico 2025-03-25 2027-03-13
Membro Comissão Permanente do Conselho Científico 2025-03-25 2027-03-13
Membro (Docente) Plenário do Conselho Científico 2025-03-14 2027-03-13
Coordenador do 3º Ano Bachelor Degree in Marketing Management 2023-09-01 2025-09-01
Director Bachelor Degree in Digital Technologies and Management 2023-09-01 2025-09-01
Membro (Docente) Comissão Científica 2022-09-01 2024-08-31
Director Bachelor Degree in Digital Technologies and Management 2022-03-01 2023-09-01
Sub-diretor Unidade de Investigação em Desenvolvimento Empresarial (UNIDE-IUL) 2021-02-15 2025-02-21
Coordenador do 3º Ano Bachelor Degree in Marketing Management 2020-09-01 2022-09-02
Director Master Degree in Marketing 2019-02-01 2021-01-30
Coordenador do 3º Ano Bachelor Degree in Marketing Management 2018-02-01 2020-09-01
Director Master Degree in Marketing 2017-02-01 2019-01-31
Membro (Docente) Comissão Pedagógica 2017-01-06 2019-01-06
Coordenador do 3º Ano Bachelor Degree in Marketing Management 2016-09-01 2018-01-31
Organization/Coordination of Events
Type of Organization/Coordination Event Type Event Title Organizer Period
Member of scientific event's organizing committee Conference 7th International XR Conference ISCTE-IUL 2022
Member of scientific event's organizing committee Conference 6th International AR VR Conference ISCTE-IUL 2020
Member of scientific event's organizing committee -- EURAM 2019 ISCTE-IUL 2019
Member of scientific event committee -- CISTI 2016 CISTI 2016 2016
Awards
Award Description Year
Iscte Scientific Research Awards 2024 2024
Iscte Scientific Research Awards 2023 2023
ISCTE-IUL Scientific Awards 2021 2021
Scientific Awards ISCTE-IUL 2019 2019
Best Paper Award GAMMA-Fashion 2019 2019
ISCTE-IUL Scientific Awards 2018 2018
ISCTE-IUL Scientific Awards 2016 2016
Scientific Editing/Reviewing Activities
Type of Activity Journal Title Journal ISSN Quartile Period Language
Member of scientific journal editing staff Sustainability 20711050 Q1 2021 - 2022 English
External Professional Activities
Employer Country Description Period
AUDAX Iscte Portugal Researcher in Project 2021
IPAM Portugal Invited Teacher (lecturing Decision Support Systems in Marketing) (Invited Teacher (lecturing Decision Support Systems in Marketing)) 2015
INDEG-IUL Portugal Invited Teacher (Invited Teacher) Since 2015
Victoria Seguros Portugal Data Warehouse Manager (Data Warehouse Manager) 2012 - 2013
European University Portugal Invited Teacher (lecturing a Data Mining for Marketing course) (Invited Teacher (lecturing a Data Mining for Marketing course)) 2012 - 2013
GTBC - Global Technologies and Business Consulting Portugal Business Manager / Project Director / Consultant (Business Manager / Project Director) 2008 - 2012
Other Professional Activities
Activity Type Activity Description More Info URL Period
Consulting activities Ação de Formação WEDO sobre Técnicas Avançadas de Machine Learning -- 2015
Diffusion Activities
Activity Type Event Title Activity Description Year
Talk/Conference in public diffusion event Talk about Technology in Marketing on “Marketing Journeys 2021” Moderator of Talk about Technology in Marketing on “Marketing Journeys 2021” 2023
Talk/Conference in public diffusion event Empowering Future Leaders: Leveraging the Power of AI in Management Education Invited Speaker at an event promoted by FutureCast Lab. RealLifeMasterClass with a professional and wide public audience about “Empowering Future Leaders: Leveraging the Power of AI in Management Education" 2023
Publication in general diffusion news outlet Artificial Intelligence accelerates recruitment processes in 90% Article in entitled “Inteligência Artificial acelera processos de recrutamento em 90%” published in “Jornal Económico”, Executive Digest, Mundo Português, Human Resources, CM Journal 2021
Publication in general diffusion news outlet TSF - The University in Response to the Crisis - Marketing Strategies TSF - The University in Response to the Crisis - Marketing Strategies 2020