Paula Vicente is Associate Professor of Statistics and Data Analysis at Iscte Business School and investigator at Business Research Unit (BRU-Iscte, Lisboa, Portugal. She holds a PhD in Quantitative Methods for Management from Instituto Universitário de Lisboa (ISCTE-IUL), a MSc in Management from ISCTE-IUL and a BA in Management from ISCTE-IUL, Portugal. Her research is focused on survey methodologies, namely mobile phone surveys, mixed-mode surveys, use and analysis of paradata, with applications to market research, business and management and social sciences. She has published several articles in refereed journals including Survey Methodology, International Journal of Market Research, Social Science Computer Review, Survey Research Methods and Quality & Quantity. She is on the editorial board of Sage Open.