Paula Vicente is Associate Professor of Statistics and Data Analysis at Iscte Business School, Researcher at BRU-Iscte (Data Analytics), and consultant on numerous projects in terms of survey design, questionnaire design, sampling, and reporting.

Paula holds a PhD in Quantitative Methods (Surveys and Opinion Polls) from Iscte-Instituto Universitário de Lisboa. 

Current research areas: telephone / mobile phone surveys, official statistics, data science meets surveys, in which she has published several papers, book chapters and conference presentations.

Paula published two books titled: Sondagens: a amostragem como fator decisivo de qualidade (1996; 2001) e Estudos de Mercado e de Opinião (2012), by Edições Sílabo. She is a member of the team responsible for Sondagens ICS/Iscte.

She is in the editorial board of Sage Open and Sustainability.