Resumo CV

Stanford University, together with the publishing house Elsevier and SciTech Strategies, has created a ranking of 2% of the best scientists in the world. It contains 159,648 names. Sandra Loureiro belongs to that 2%. Within the top 2%, Sandra Loureiro is the only Portuguese that belongs to the very core top group of the first 100 scientists all over the world.  Sandra Loureiro is in the position 21 among the 8623 researchers in Marketing.

Sandra Maria Correia Loureiro is Professor at ISCTE-IUL and a researcher in the BRU and SOCIUS. She is the Director of Portuguese Marketing & Management SBU of GAMMA (Global Alliance of Marketing and Management Associations). She is also in the Scientific consulting body of (i) EuroMed and Euromed Research Business (EMRBI), (ii) AIRSI Conference and in relation to the Spanish Journal of Marketing-ESIC, (iii) CEO - Centro de Investigação de Economia e das Organizações, among others the scientific Committees.

Her current research interests include relationship marketing (Brand coolness), tourism marketing and the connections between marketing and VR, AR and AI. She has publications with academics from different countries in the world, such as USA, UK, Germany, Spain, Austria, South Korean, China, Australia, Cyprus, Greece, Israel, Italy, Mexico, Chile, Malaysia, Brasil. Her papers were published in a variety of peer reviewed journals, such as Journal of Marketing (ABS 4*)Journal of Retailing (ABS 4), Tourism Management (ABS 4), Journal of Travel Research (ABS 4)Journal of Business Research (ABS 3)International journal of Hospitality Management (ABS 3), Journal of Cleaner Production, Journal of retailing and consumer services, Journal of Travel &Tourism Marketing, Journal of service management, International Journal of Tourism Research or Journal of Brand Management and at well reputed international conferences, such as EMAC, ANZMAC, GAMMA-GMC, World Marketing Congress. She has acted as a reviewer for several international journals and conferences. She has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology) She won several awards, such as: the 2012 Best Paper Premier Award presented by the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese Association of Marketing), Highly Commended paper Award 2014 - 7th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Highly Commended paper Award 2016 - 9th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Best Paper Award 2016- ICCMI 2016, Best Paper Award TomiWorld 2017 and Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence for paper 'Exploring behavioural branding, brand love and brand co-creation' published in Journal of Product & Brand Management, Best Paper Honour Award at 2019 Global Fashion Management conference-GAMMA (among others)Excellent Service Award 2021 Global Fashion Management Conference at Seoul-2021 KSMS International Conference for the Uncompromising Service as a Conference Co-Chair. Best Reviewer Award by Psychology & Marketing for the year 2021.

Qualificações Académicas
Universidade/Instituição Tipo Curso Período
Universidade de Aveiro
Agregação Apresentação de provas públicas de agregação 2016
Universidad de Extremadura
Doutoramento Marketing and International Commerce 2006
Universidad de Extremadura
Diploma de Estudos Avançados Organización de empresas (business organization) 2004
ISEG-Universidade de Lisboa
Mestrado Socio-organizational Systems of the Economic Activity 2002
Instituto do Emprego e Formação Profissional
Curso de Especialização Técnica Curso de Formação Pedagógica de Formadores e Sistema de Aprendizagem 1997
Instituto Superior Técnico- Universidae de Lisboa
Licenciatura Chemical Engineering 1991
Áreas de Investigação
Relationship marketing (Brand coolness)
hospitality tourism marketing
marketing and connections with VR, AR and AI
Economia e Gestão Ciências Sociais