Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | Yes |
| 2025/2026 | 2º | Tools of Marketing Communication | -- | Yes |
| 2025/2026 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2025/2026 | 1º | Strategic Marketing in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2025/2026 | 1º | Phd Thesis in Management | Doctorate Degree (PhD) in Management; | No |
| 2025/2026 | 1º | Specialization Seminar in Management | Doctorate Degree (PhD) in Management; | No |
| 2024/2025 | 2º | Research Project in Marketing | -- | Yes |
| 2024/2025 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | Yes |
| 2024/2025 | 2º | Tools of Marketing Communication | -- | Yes |
| 2024/2025 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2024/2025 | 1º | Strategic Marketing in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2024/2025 | 1º | Specialization Seminar in Strategy and Entrepreneurship | -- | Yes |
| 2024/2025 | 1º | Specialization Seminar in Marketing | -- | Yes |
| 2024/2025 | 1º | Phd Thesis in Management: Specialization in Marketing | -- | Yes |
| 2024/2025 | 1º | Phd Thesis in Management | Doctorate Degree (PhD) in Management; | No |
| 2024/2025 | 1º | Specialization Seminar in Management | Doctorate Degree (PhD) in Management; | No |
| 2023/2024 | 2º | Research Project in Marketing | -- | Yes |
| 2023/2024 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | Yes |
| 2023/2024 | 2º | Tools of Marketing Communication | -- | Yes |
| 2023/2024 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2023/2024 | 1º | Strategic Marketing in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2023/2024 | 1º | Specialization Seminar in Strategy and Entrepreneurship | -- | Yes |
| 2023/2024 | 1º | Specialization Seminar in Marketing | -- | Yes |
| 2023/2024 | 1º | Phd Thesis in Management | Doctorate Degree (PhD) in Management; | No |
| 2023/2024 | 1º | Specialization Seminar in Management | Doctorate Degree (PhD) in Management; | No |
| 2022/2023 | 2º | Research Project in Marketing | -- | Yes |
| 2022/2023 | 2º | Research Development and Publication | -- | No |
| 2022/2023 | 2º | Phd Thesis in Management: Specialization in Marketing | -- | Yes |
| 2022/2023 | 2º | Phd Thesis in Management | -- | No |
| 2022/2023 | 2º | Research Project in Management | Doctorate Degree (PhD) in Management; | No |
| 2022/2023 | 2º | Marketing Communication | -- | Yes |
| 2022/2023 | 2º | Tools of Marketing Communication | -- | Yes |
| 2022/2023 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2022/2023 | 1º | Strategic Marketing in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2022/2023 | 1º | Specialization Seminar in Marketing | -- | Yes |
| 2022/2023 | 1º | Phd Thesis in Management: Specialization in Marketing | -- | Yes |
| 2022/2023 | 1º | Specialization Seminar in Management | Doctorate Degree (PhD) in Management; | No |
| 2021/2022 | 2º | Research Project in Marketing | -- | Yes |
| 2021/2022 | 2º | Thesis in Tourism Management IV | -- | Yes |
| 2021/2022 | 2º | Research Design in Tourism | -- | Yes |
| 2021/2022 | 2º | Research Topics in Tourism | -- | Yes |
| 2021/2022 | 2º | Tourism and Leisure Management | -- | Yes |
| 2021/2022 | 2º | Thesis in Tourism Management | -- | Yes |
| 2021/2022 | 2º | Research Project in Management | Doctorate Degree (PhD) in Management; | No |
| 2021/2022 | 2º | Marketing Communication | -- | Yes |
| 2021/2022 | 2º | Tools of Marketing Communication | -- | Yes |
| 2021/2022 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2021/2022 | 1º | Strategic Marketing in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2021/2022 | 1º | Specialization Seminar in Marketing | -- | Yes |
| 2021/2022 | 1º | Phd Thesis in Management: Specialization in Marketing | -- | Yes |
| 2021/2022 | 1º | Research Methods in Tourism | -- | Yes |
| 2021/2022 | 1º | Research Project in Tourism Management | -- | Yes |
| 2021/2022 | 1º | Marketing and Innovation in Tourism | -- | Yes |
| 2021/2022 | 1º | Thesis in Tourism Management | -- | Yes |
| 2021/2022 | 1º | Thesis in Tourism Management | -- | Yes |
| 2021/2022 | 1º | Phd Thesis in Management | Doctorate Degree (PhD) in Management; | No |
| 2021/2022 | 1º | Specialization Seminar in Management | Doctorate Degree (PhD) in Management; | No |
| 2020/2021 | 2º | Thesis in Tourism Management IV | -- | Yes |
| 2020/2021 | 2º | Research Design in Tourism | -- | Yes |
| 2020/2021 | 2º | Research Topics in Tourism | -- | Yes |
| 2020/2021 | 2º | Thesis in Tourism Management | -- | Yes |
| 2020/2021 | 2º | Thesis in Tourism Management | -- | Yes |
| 2020/2021 | 2º | Research Project in Management | Doctorate Degree (PhD) in Management; | No |
| 2020/2021 | 2º | Tools of Marketing Communication | -- | Yes |
| 2020/2021 | 2º | Innovation in Marketing: Creativity, New Products and Design | -- | Yes |
| 2020/2021 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2020/2021 | 1º | Strategic Marketing in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2020/2021 | 1º | Phd Thesis in Management: Specialization in Marketing | -- | Yes |
| 2020/2021 | 1º | Research Methods in Tourism | -- | Yes |
| 2020/2021 | 1º | Research Project in Tourism Management | -- | Yes |
| 2020/2021 | 1º | Thesis in Tourism Management | -- | Yes |
| 2020/2021 | 1º | Thesis in Tourism Management | -- | Yes |
| 2020/2021 | 1º | Phd Thesis in Management | Doctorate Degree (PhD) in Management; | No |
| 2020/2021 | 1º | Specialization Seminar in Management | Doctorate Degree (PhD) in Management; | No |
| 2019/2020 | 2º | Research Project in Marketing | -- | Yes |
| 2019/2020 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | No |
| 2019/2020 | 2º | Phd Thesis in Management: Specialization in Marketing II | -- | Yes |
| 2019/2020 | 2º | Phd Thesis in Management: Specialization in Marketing IV | -- | Yes |
| 2019/2020 | 2º | Thesis in Tourism Management II | -- | Yes |
| 2019/2020 | 2º | Thesis in Tourism Management IV | -- | Yes |
| 2019/2020 | 2º | Tools of Marketing Communication | -- | Yes |
| 2019/2020 | 2º | Innovation in Marketing: Creativity, New Products and Design | -- | Yes |
| 2019/2020 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2019/2020 | 1º | Strategic Marketing in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2019/2020 | 1º | Specialization Seminar in Marketing | -- | Yes |
| 2019/2020 | 1º | Phd Thesis in Management: Specialization in Marketing | -- | Yes |
| 2019/2020 | 1º | Phd Thesis in Management: Specialization in Marketing I | -- | Yes |
| 2019/2020 | 1º | Phd Thesis in Management: Specialization in Marketing III | -- | Yes |
| 2019/2020 | 1º | Thesis in Tourism Management I | -- | Yes |
| 2019/2020 | 1º | Thesis in Tourism Management III | -- | Yes |
| 2019/2020 | 1º | Dissertation in Hospitality and Tourism Management | Master Degree in Hospitality and Tourism Management; | Yes |
| 2019/2020 | 1º | Thesis in Tourism Management | -- | Yes |
| 2018/2019 | 2º | Research Project in Marketing | -- | Yes |
| 2018/2019 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | Yes |
| 2018/2019 | 2º | Tools of Marketing Communication | -- | Yes |
| 2018/2019 | 2º | Innovation in Marketing: Creativity, New Products and Design | -- | Yes |
| 2018/2019 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2018/2019 | 1º | Strategic Marketing in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2018/2019 | 1º | Specialization Seminar in Marketing | -- | Yes |
| 2018/2019 | 1º | Research Project in Tourism Management | -- | Yes |
| 2018/2019 | 1º | Marketing and Innovation in Tourism | -- | Yes |
| 2017/2018 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | No |
| 2017/2018 | 2º | Tools of Marketing Communication | -- | Yes |
| 2017/2018 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2017/2018 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | No |
| 2017/2018 | 1º | Managing Hospitality and Guest Service Organizations | Master Degree in Hospitality and Tourism Management; | Yes |
| 2016/2017 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | No |
| 2016/2017 | 2º | Marketing & Innovation in Hospitality & Tourism | -- | Yes |
| 2016/2017 | 2º | Tools of Marketing Communication | -- | Yes |
| 2016/2017 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2016/2017 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | No |
| 2015/2016 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | No |
| 2015/2016 | 2º | New Trends in Marketing | -- | Yes |
| 2015/2016 | 2º | Master Dissertation in Marketing | -- | Yes |
| 2015/2016 | 2º | Master Project in Marketing | -- | Yes |
| 2015/2016 | 2º | Business and Brand Strategy | -- | Yes |
| 2015/2016 | 2º | Marketing & Innovation in Hospitality & Tourism | -- | Yes |
| 2015/2016 | 2º | Sales Team Management and Negotiation | -- | Yes |
| 2015/2016 | 2º | Tools of Marketing Communication | -- | Yes |
| 2015/2016 | 2º | Innovation in Marketing: Creativity, New Products and Design | -- | Yes |
| 2015/2016 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2015/2016 | 1º | Master Dissertation in Marketing | -- | Yes |
| 2015/2016 | 1º | Master Project in Marketing | -- | Yes |
| 2015/2016 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2014/2015 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | No |
| 2014/2015 | 2º | New Trends in Marketing | -- | Yes |
| 2014/2015 | 2º | Master Dissertation in Marketing | -- | Yes |
| 2014/2015 | 2º | Master Project in Marketing | -- | Yes |
| 2014/2015 | 2º | Business and Brand Strategy | -- | Yes |
| 2014/2015 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2014/2015 | 2º | Sales Team Management and Negotiation | -- | Yes |
| 2014/2015 | 2º | Tools of Marketing Communication | -- | Yes |
| 2014/2015 | 2º | Innovation in Marketing: Creativity, New Products and Design | -- | Yes |
| 2014/2015 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2014/2015 | 1º | Master Dissertation in Marketing | -- | Yes |
| 2014/2015 | 1º | Master Project in Marketing | -- | Yes |
| 2014/2015 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2013/2014 | 2º | New Trends in Marketing | -- | Yes |
| 2013/2014 | 2º | Business and Brand Strategy | -- | Yes |
| 2013/2014 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2013/2014 | 2º | Tools of Marketing Communication | -- | Yes |
| 2013/2014 | 2º | Relationship Marketing | Master Degree in Marketing; | Yes |
| 2013/2014 | 1º | Managing Hospitality and Guest Service Organizations | Master Degree in Hospitality and Tourism Management; | No |
| 2013/2014 | 1º | Master Dissertation in Marketing | -- | Yes |
| 2013/2014 | 1º | Master Project in Marketing | -- | Yes |
| 2013/2014 | 1º | Specialization Seminar in Strategy and Entrepreneurship | -- | No |
| 2013/2014 | 1º | Specialization Seminar in Marketing | -- | No |
| 2013/2014 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2012/2013 | 2º | Marketing Management | -- | No |
| 2012/2013 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2012/2013 | 1º | Specialization Seminar in Marketing | -- | No |
| 2012/2013 | 1º | Marketing Management | -- | No |
| 2012/2013 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
Teaching Activities
Supervisions
Ph.D. Thesis (23)
Ongoing (10)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Aoqiao Zhang | Human and virtual influencers; Shifting states of intimacy | English | Developing | Iscte | 2022 |
| Muhammad Asim Sarwar | Signaling effects of green marketing mix using mediation and moderation analysis: Application of a stimulus-organism-response model | English | Developing | Iscte | 2022 |
| Mariana de Oliveira Berga Rodrigues | The Social Life of Virtual Reality: Loneliness, Connection, and Tensions | English | Delivered | Iscte | 2022 |
| Andreia Ramos Pinho de Figueiredo e Silva | The Heterosexual Consumer Responses to Advertising Targeting LGBT within New Realities: The Impact of AR and VR | English | Developing | Iscte | 2022 |
| Olusoji Paul Akinola | The effects of AI powered social commerce technology on customer experience | English | Developing | Iscte | 2022 |
| João Luís Ferreira de Barros Silva | The Influence of consumer experience with AI on consumer behavior | English | Developing | Iscte | -- |
| Duygu Yildiz | Customer Engagement with Metaverse Ads: A Quantitative Comparison of Utilitarian and Hedonic Messages with Moderating Role of Influencer Type | English | Developing | Iscte | -- |
| Seyed Mohammad Mirmahdi Komejani | Playing for Love: Unveiling Customer Engagement through Gamified Romantic Advertising | English | Developing | Iscte | -- |
| Ali Aleidan | Seamless Brand Experience Role Toward Love and Authenticity in Events and Festivals | English | Developing | Iscte | -- |
| Angelo Daniel Teixeira de Sousa Alves | Hyper-personalized marketing campaigns through large language models and the impact on the price elasticities of normal goods | English | Developing | Iscte | -- |
Concluded (13)
M.Sc. Dissertations (188)
Ongoing (12)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Beatriz Vieira e Vaz Martins | Sustainable Tourism Management in Lisbon | English | Delivered | Iscte | 2024 |
| Catarina Branco dos Santos | Global Marketing Strategy and Brand Adaptation : A Pedagogical Case Study on The Fantastic World of the Portuguese Sardine | Developing | Iscte | 2025 | |
| José Pedro Bernardo Tomaz | Artificial Intelligence as a Driver of Innovation and Brand Coolness: Exploring Consumer Perceptions in the Digital Era | Developing | Iscte | 2025 | |
| Carolina Vaz Serra Batalha | INCLUSIVE MARKETING: PERSONALIZING BRAND EXPERIENCES FOR PEOPLE WITH VISUAL DISABILITIES | Developing | Iscte | 2025 | |
| Vasco Simões Nogueira | Scarcity and the Desire for Luxury: The Mediating Role of FoMO Across Generations | Developing | Iscte | 2025 | |
| Beatriz Neves Pinto | The Role of Nostalgia in Brand Coolness | Developing | Iscte | 2025 | |
| Leonor Rodrigues Bernardo Pedro Pinto | How FoMO influences consumer emotional self-regulation: the role of brand coolness and compulsive vs. obsessive behavior" | Developing | Iscte | 2025 | |
| Vanessa Sousa Menezes Miranda Pedro | The Rise of Quiet Luxury: Anti-Consumption or Elite Rebranding? | Developing | Iscte | 2025 | |
| Maria Marta de Melo Sousa Lopes | Service brand coolness and the desire to stay: the mediating roles of communal brand connection, pride and anticipated guilt | Developing | Iscte | 2025 | |
| Maria Inês Costa Rodrigues | The role of Pop Culture as Marketing Strategies in building Brand Coolness and Customer Engagement for Gen-Z | Developing | Iscte | 2024 | |
| Margarida de Sousa Henriques e Antunes de Almeida | When “sugar-free” feels healthy: nutrition claims, influencers and perceived healthiness in ultra-processed snacks | Developing | Iscte | 2024 | |
| Maria Leonor da Cruz Baptista Galamba Vieira | Marketing in the Film Industry: streaming as a mean to change viewers’ negative perception towards national films | Developing | Iscte | 2024 |
Concluded (176)
M.Sc. Final Projects (19)
Concluded (19)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Núria Afonso Nunes | The Impact on Luxury Brand Coolness of Sustainable Materials in the Perceptions of Traditional and Sharing Economy Consumers | English | Iscte | 2023 | 2023 |
| Xiaozhong Bao | Simulating Emergency Management through Extended Reality Technology - bases on a Digital Twin Perspective | English | Iscte | 2023 | 2023 |
| Carolin Katharina Kirchfeld | ON THE ROAD TO THE WORLD?S MOST POWERFUL ESPORTS BRAND - A CASE STUDY OF ESL GAMING | English | Iscte | 2019 | 2020 |
| Inês Filipa de Sousa Moura | Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industry | English | Iscte | 2018 | 2018 |
| Maria Felício Crespo | The effects of Virtual Shoe Store on Consumer Engagement and Behavioral Intention through Telepresence, Emotional and Cognitive States: Exploring two background music beat | English | Iscte | 2018 | 2018 |
| Jaqueline Machado Salvador | Plano de comunicação para a empresa anjo d'água swimwear | Portuguese | Iscte | 2018 | 2018 |
| Paulo Jorge Padrão Anes | English | Iscte | -- | 2017 | |
| Vítor Manuel Henriques dos Santos Duarte | English | Iscte | -- | 2017 | |
| Francisco Maria de Almeida Tavares Pio Correia | Audio Branding Empowerment - A Dissertation proposal about the interactive process between brands and consumer behavior | English | Iscte | 2015 | 2017 |
| Vítor Manuel Henriques dos Santos Duarte | The Positive Impact of Product Range Optimization in the Private Label of a Multinational Retail Company. | English | Iscte | 2016 | 2017 |
| Paulo Jorge Padrão Anes | Case Study: The Market is Calling for Biolage R.A.W | English | Iscte | 2016 | 2017 |
| João Carlos Nogueira Galelo | Social Networking in Nonprofit Organizations:The case of Amnesty International Portugal | English | Iscte | 2015 | 2016 |
| Constantin Witt-Doerring | An Empiric Analysis of the Online Market for the Adventure Travel Industry and the Resulting Opportunities for the Startup Adventurer | English | Iscte | 2014 | 2015 |
| Ana Cláudia da Silva Castro | Plano de Comunicação Digital - 3M Portugal | Portuguese | Iscte | 2013 | 2015 |
| Mário Pedro dos Santos Marcelino de Matos Soares | Plano de Negócio Turismo Rural Casa do Lagar | Portuguese | Iscte | 2012 | 2014 |
| Marìa Clara Laso Pinto | Explore the Perception of Millennial Generation About CSR in Fashion Luxury Brands | English | Iscte | 2013 | 2014 |
| Pedro Miguel dos Santos Coelho | Emotional Branding and Logo Design: Exploratory study in the information technology market | English | Iscte | 2012 | 2013 |
| Joana Lobo Machado Ribeiro e Castro | Sazonalidade no Turismo. Novos Desafios à Sustentabilidade - O caso prático do Troiaresort | Portuguese | Iscte | 2012 | 2013 |
| Sérgio Nuno Telo Simões Penedo | A Experiência do Turismo Rural e a Intenção de Comportamento | Portuguese | Iscte | 2012 | 2013 |
