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Publication Detailed Description
Journal Title
World Review of Entrepreneurship, Management and Sustainable Development
Year (definitive publication)
2016
Language
English
Country
Switzerland
More Information
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Abstract
The aim of this study is to identify and analyse the main constructs and relations highlighted in previous studies to manage online brands for internet companies and propose a framework for online brand management. In order to achieve such aim, an extensive and systematic literature review was developed employing several quality criteria of the literature review, such as: time range, scope of the study and journal quality list. In this vein, eighteen core articles were extracted and deeply analysed. Based on these articles a conceptual framework on online brand management is proposed
Acknowledgements
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Keywords
Consumer satisfaction,Trust,Online loyalty,Online brand,Online brand management
Fields of Science and Technology Classification
- Earth and related Environmental Sciences - Natural Sciences
- Environmental Engineering - Engineering and Technology
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
