Paula Vicente is Associate Professor of Statistics and Data Analysis at Iscte Business School, Researcher at BRU-Iscte (Data Analytics), Director of the Business Analytics & Data Science Lab Iscte, and consultant on numerous projects regarding survey design, questionnaire design, sampling, and reporting.

Paula holds a PhD in Quantitative Methods (Surveys and Opinion Polls) from Iscte-Instituto Universitário de Lisboa. 

Current research areas: computer assisted telephone surveys, official statistics, data science + surveys, in which she has published several papers, book chapters and conference presentations.

Paula published two books titled: Sondagens: a amostragem como fator decisivo de qualidade (1996; 2001) e Estudos de Mercado e de Opinião (2012), by Edições Sílabo. She is a member of the team responsible for Sondagens ICS/Iscte.