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Publication Detailed Description
Global Fashion Management Conference Proceeding
Year (definitive publication)
2024
Language
English
Country
Republic of Korea
More Information
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Abstract
Disruptive technological innovations, such as immersive technologies, are important for
hospitality and tourism, and heritage in particular. One of such technologies is Augmented
Reality (AR), which is increasingly adopted by heritage sites. Yet, the exact role of AR for
amplifying the behavioural outcomes of visitors requires further study.
Informed by appraisal theory, this study aims to (i) investigate how cognitive and affective
appraisals influence the loyalty toward heritage destination, and (ii) examine the
interaction of AR with the behavioural outcomes of such appraisals.
Acknowledgements
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Keywords
Authenticity,Pride,Heritage,Augmented reality,Tourism
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
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