Talk
Drivers of customer-brand engagement in a digital marketing era
Ricardo Godinho Bilro (Bilro, R.G.); Sandra Loureiro (Loureiro, S. M. C.);
Event Title
Ciência 2017 - Encontro com a ciência e tecnologia em Portugal
Year (definitive publication)
2017
Language
Portuguese
Country
Portugal
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Abstract
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Acknowledgements
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Keywords