Português
Exploring the Distilled Realms: A Study on Whiskey and the Travellers’ Motivations
Event Title
Academy of Marketing Conference - AM2023
Year (definitive publication)
2023
Language
English
Country
United Kingdom
More Information
Web of Science®
This publication is not indexed in Web of Science®
Scopus
This publication is not indexed in Scopus
Google Scholar
This publication is not indexed in Google Scholar
Abstract
The study explores the impact of cultural alcoholic beverages, specifically whiskey, on travel motivations. Results from a quantitative research method indicate that both core cultural products and core whiskey products significantly influence the intention to participate in whiskey tourism. The findings suggest that promoting a destination’s reputation as a producer of high-quality cultural alcoholic beverages can enhance its appeal as a tourist destination, and whiskey as a cultural product can motivate tourism.
Acknowledgements
--
Keywords
Travellers motivations,Cultural beverages tourism
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UIDB/00315/2020 | FCT - Fundação para a Ciência e Tecnologia |
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
