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Publication Detailed Description
Global Fashion Management Conference Proceeding
Year (definitive publication)
2024
Language
English
Country
Republic of Korea
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Abstract
This research examines the alignment between fashion practitioners’ and consumers’
perceptions of sustainability cues in the fashion industry by employing qualitative
techniques. The findings reveal some divergences between their perspectives, underscoring
the industry’s challenge in effectively communicating and integrating sustainability into
the fashion narrative, to better align with consumer expectations.
Acknowledgements
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Keywords
Fashion,Sustainability,Consumer,Practitioners,Qualitative methods
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
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